Yo, Adrian! When Philly firm goes hunting, it relies on creativity to land Leggett and PlattMarch 2, 2010
I am often asked by peers who started with me in public relations, “How did you manage to create a breakout firm, one that lands national clients?” I’ve always hated sharing trade secrets. But I believe creativity and enthusiasm are the keys to convincing prospects, regardless of where they are located or how large they might be, to engage a Philadelphia-based firm to manage their public relations or social media programs.
One recent example is how we won business from Missouri-based Leggett & Platt, a $3 billion S&P 500 company. We had done business with Leggett on a limited basis in 2006, but when they put their entire account out for national bid, we needed a creative way to showcase our enthusiasm and ability to serve them working out of Philadelphia. I think the resulting tongue-and-cheek video, which we presented to their executive team at the pitch meeting, says it all. And yes, we did get Leggett’s corporate work!