What I want in my next impact player at Gregory FCA

November 16, 2011
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I am pumped about 2012 here at Gregory FCA. We have a mountain of new work coming through the doors. And I am looking for our next impact player to join the team. But, as I say 20 times a day, public relations has changed more in the past three years than in the last 20. I am looking for someone who knows it, practices it, and can engage audiences on every level, through the media but also through new emerging digital channels. Here’s the job description:

We are looking for Gregory FCA’s next awesome senior account executive. This person must have a mix of strategic and tactical. A doer. Full of excitement and eager.

We want someone who is passionate about communications, technology, tablets, new apps, and digital communications tools. We have decided to only associate the firm with great communicators who can write like a journalist and speak powerfully and persuasively.

But also, our next hire will understand national news cycles and be able to generate ideas, concepts, and materials that will be covered by the press. MEDIA RELATIONS IS VITALLY IMPORTANT. How much does it pay? We just concluded a national salary survey which showed that Gregory FCA pays above average at every level in our firm.

This PR pro will need to be able to help our clients publish a wide variety of relevant information and distribute it through digital channels, including the obvious — websites, blogs, and social networks, such as LinkedIn, Facebook, Twitter, and YouTube.

But they also must be able to build and penetrate sophisticated digital ecosystems peopled by online influencers (experts and individuals) who have created an engaged online following. This new hire will be able to connect with these influencers so they can positively impact a client’s reputation or visibility.

We don’t want to hear about brand mumbo jumbo or the importance of “controlling narratives.” That’s so 2000. Rather, our team wants those who can build followings and enhance reputations, and generate vast exposure through the media and the media’s own online presence.

We want someone like us. Someone who follows and studies both traditional and new media. Someone who has their own presence out there in the world. Someone who can teach us a thing or two, but who can also learn — by the minute, by the hour, and by the latest on Flipboard, Zite, or Google News.

If this is you, we need to talk. If not, there are thousands of lesser agencies just right for you. But right now, don’t waste my time. Instead, reach me in any of the ways outlined here. Make your case. And help us make history for the team and our clients.

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