What Batman can teach you about social mediaFebruary 24, 2010
How do you introduce social media to a boardroom full of skeptics? Start with Batman. At least, that’s what I did in a recent boardroom session with a client.
The Batman reference underscored the world of old media. Batman was a nationwide sensation when it first hit TV in the 1960s. Unfortunately, at that time, I was living in Western Pennsylvania where my family’s black and white TV set only received two networks, neither of which carried Batman.
That was the age of media scarcity, when content was controlled, filtered, and monolithic. Today is the age of abundance, when content is liberated, unfiltered, and diverse. Social media opens an entirely new world of opportunities for companies to manage and share their own message through new digital channels.