The difference between companies that communicate well and those that don’t

November 30, 2011

We recently had the privilege of being a premiere sponsor of the NFTE Philadelphia Visionary Gala. The annual event is held by the Philadelphia chapter of the Network for Teaching Entrepreneurship (NFTE) to celebrate the area’s youth entrepreneurs and role models in the business community.

The gala featured sponsors’ advice on entrepreneurship, business growth, marketing, and communications. As part of it, we wrote an overview about the importance of effective communications in building value for your company. I thought it had a lot of wisdom in it, and I wanted to share it with our blog readers.

Why is effective communication critical to the success of your business?

Businesses that communicate well enjoy a 30 percent higher value than those that fail to communicate effectively with their constituents and stakeholders. At the same time, a new era of corporate transparency means that businesses owe it to their customers, employers, partners, and investors to share key information in order to strengthen their brand and enhance their corporate reputation.

A new era of digital communications has opened an array of new channels that businesses can use to educate, enlighten, and engage audiences. Enterprises, both large and small, across the globe are embracing these news channels and using them to better communicate their narrative and control their storytelling in order to win visibility, cement alliances, build relationships, drive sales, and ultimately better connect and influence the decision makers who purchase their products or services.

In this new world order, where businesses are now publishers and many publishers are ironically out of business, those companies that understand the power of information and content, and can effectively deliver it to audiences worldwide are bound to win on the global battlefield, where perception is often just as important as performance.

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