Showing posts with label Presidential election 2012. Show all posts
Showing posts with label Presidential election 2012. Show all posts

Thursday, November 8, 2012

What a communicator learned from President Obama's win

Posted by Greg Matusky
Go negative, go early, and set the agenda from the outset

When it comes to communications, I check my politics at the door and instead just enjoy the delicious, vicious game of American politics. If you want to win in the blood sport of American political PR -- an arena I never desire to enter -- then the lessons learned from this year's election are invaluable.

The path to victory is clear. In order to win, go negative early, often, and hard. Take out your opponent's legs before they can bear weight. Attack on every level, particularly their strongest asset, and recast reality to suit your best possible light.

Wednesday, October 17, 2012

The biggest loser in last night's debate: Anti-drillers

Posted by Greg Matusky
Wow! What a difference four years make. Back then, Sarah Palin was mocked for her "Drill, baby, drill" pro energy development slogan. Last night, we watched as Mitt Romney and President Obama fell over each other to paint themselves as strong advocates of domestic energy development.

Romney includes North American energy independence as a cornerstone of his five-point economic recovery plan. President Obama countered Romney's charge that the president's administration has cut the number of drilling licenses and permits on federal land in half with the assertion that the cuts were due to the fact that drillers had not moved FAST enough. This presumably clears a path to faster energy development here in the United States.

Friday, October 5, 2012

Why Obama failed miserably in this week's debate

Posted by Greg Matusky
Seven years ago, I had the great fortune of preparing a gifted public speaker for a series of national TV appearances we had lined up for him. The client spent each week of his life speaking before live audiences of 400 and 500 paying attendees. And he never failed to deliver, always captivating audiences before whisking out of the room to adoring applause.

When I suggested we do some training before an upcoming New York media tour, he pooh-poohed the idea. "Don't need it. I speak to live audiences all the time." I insisted, and flew to Indianapolis, video gear in hand. It didn't go well.

Monday, August 6, 2012

What PR pros can learn from Obama and Romney gaffes

Posted by Greg Matusky
They might contend otherwise, but there's great meaning for PR practitioners in communication missteps

Sure they deny it and work to exploit it. Truth is, there's a great deal to learn about communications when candidates place feet in mouths and then contend it was all taken out of context. Such blunders provide real-world examples of the ultimate communication trap: an inability to appreciate the totality of the audience, and the risk of speaking to one portion of that audience while alienating another.

It's a quandary often faced in corporate communications when, for instance, a good story for investors -- such as cost savings -- shivers the spines of employees, who know that saving is corporate speak for job reductions. How do you harmonize messages to avoid unintended communications consequences? There's much to learn from this month's political messaging melt downs.

Thursday, April 19, 2012

On fake indignation and how the media fall prey

Posted by Greg Matusky
Or how to funnel indignation for the good of a company, crisis, or cause

BAITED: Media are hooked by Nugent
and Rosen's political polo play
The Secret Service needs to visit Ted Nugent, file charges, and lock him up for suggesting that a second term Obama Administration will either get him killed or put him in jail. Hilary Rosen has defamed every woman in America by saying that Ann Romney “never worked a day in her life” for choosing to be a stay-at-home mom.

The season of indignation is upon us, and the media are once again falling prey to the feigned outrage and hyperbolic horse hockey bred during the political season. Let’s face it. Nothing that Ted Nugent has ever said or done has ever deserved a download on Spotify, let alone front page coverage in The Washington Post. But Wango Tango, he spouts off his big mouth at the NRA convention and suddenly Ted becomes a dangerous man and symbol of right wing ignorance.

Let me share a little secret. Ted has always been a symbol of ignorance. I mean, it’s not like “Yank Me, Crank Me” or “Cat Scratch Fever” was “Blood on the Tracks.” Ted was a joke in the 70s, a joke when he fronted Damn Yankees, and a joke on every one of his cancelled TV reality shows, all based on Ted’s love for fresh kills.
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