Gregory FCA unveils the magic of movie making

A couple of weeks ago, I shared a video with you that we produced when we presented to and won as a client, Leggett & Platt (NYSE: LEG), a Missouri-based, $3 billion S&P company. Creativity and enthusiasm won the day with our parody of Philly's favorite film, "Rocky."

Ever since I wrote the post, I have been hammered by clients and our growing online audience of readers to come clean and admit whether we really ate raw eggs before crashing out of the offices and running through the streets of Philly and up the steps of the Philadelphia Art Museum.

Creativity is one thing. Salmonella is another. To learn the secret, watch the follow-up video and learn how we set up this simple special effect.

Yo, Adrian! When Philly firm goes hunting, it relies on creativity to land Leggett and Platt

I am often asked by peers who started with me in public relations, "How did you manage to create a breakout firm, one that lands national clients?" I've always hated sharing trade secrets. But I believe creativity and enthusiasm are the keys to convincing prospects, regardless of where they are located or how large they might be, to engage a Philadelphia-based firm to manage their public relations or social media programs.

One recent example is how we won business from Missouri-based Leggett & Platt, a $3 billion S&P 500 company. We had done business with Leggett on a limited basis in 2006, but when they put their entire account out for national bid, we needed a creative way to showcase our enthusiasm and ability to serve them working out of Philadelphia. I think the resulting tongue-and-cheek video, which we presented to their executive team at the pitch meeting, says it all. And yes, we did get Leggett's corporate work!