I died, see page 56

May 17, 2016
I Died, See Page 56

That’s a real grabber, no? It was the best headline I ever read. A teaser for a first-person account from a guy whose heart had stopped while out hiking, and was then resuscitated on the side of a mountain. It claimed my attention, compelled me to read on, and has ever since served as a […]

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Well, Piers Morgan is gone. CNN’s great experiment to find the next Larry King has ended in utter failure. Why is it even important? A vibrant, successful CNN is important to American media and anyone in public relations in need of a market to merchandise stories. Morgan was cancelled after never really finding his stride. […]

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PR 101: The first step to a successful partnership with your PR firm is showing appreciation and respect. Say please and thank you. Recognize good work. Build a relationship with the account services team. Don’t be a jerk. Sounds simple doesn’t it? In a world where everyone is squeezing to get every drip of juice […]

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OLYMPIC TRADITION: Criticize what’s important and set aside pettiness, please. I have loved the Winter Olympics ever since I watched Franz Klammer defy fear and gravity to win the downhill gold at the 1976 Innsbruck Games. So I have to tell you: I have had enough with the open warfare taking place online and in […]

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This post was written by Mike Lizun, Senior Vice President There are countless online tools that public relations and marketing pros have at their disposals to help their organizations or clients rise to the top of the social media conversation. I detailed the ones I use the most last year on our blog. I’m always […]

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For Immediate Laughter

January 31, 2014

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I am a big NFL fan, but I admit I knew little about Richard Sherman until last week’s live rant after his team, the Seattle Seahawks, beat the San Francisco 49ers to advance to the Super Bowl. Now, we’re all going to know a lot more about him over the next, say, 20 to 30 […]

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The most under-reported story so far in 2014 is the one that could throttle our country’s greatest innovation engine and deaden future opportunities for American consumers, entrepreneurs, workers, and those of us in the communications business. When a federal appeals court recently overturned our long-standing assumption of the Internet as a fair and open place […]

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Christie to resign?

January 13, 2014

He will if it comes to light that he ordered, knew of, or participated in Bridgegate, the closing of the George Washington Bridge’s traffic lanes in order to stick it to Fort Lee Mayor Mark Sokolich. How could he have not known? Given Christie’s professed closeness to his staff and Bridget Anne Kelly — Christie’s former […]

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As the party starts winding down, we thought it would be fun to look back on the past few days and share the best promotions and products our team got to see during the four-day orgy of all things digital, dazzling, and downright dumb: Greg Matusky Favorite promotion: I am a sucker for anything from […]

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WORK THE ROOM: Using the show’s daily can help you stay on top of where your targets will be and when. This post was written by Mike Lizun, Senior Vice President The International Consumer Electronics Show (CES) is the country’s largest trade show, boasting 3,200 exhibitors and 150,000 attendees. Needless to say, it’s easy to […]

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