I died, see page 56

May 17, 2016
I Died, See Page 56

That’s a real grabber, no? It was the best headline I ever read. A teaser for a first-person account from a guy whose heart had stopped while out hiking, and was then resuscitated on the side of a mountain. It claimed my attention, compelled me to read on, and has ever since served as a […]

More

We’re a little early this year. But with the long, grueling winter, we thought it might be appropriate to offer our summer reading list a bit earlier — the week after Memorial Day. Here’s what we see should top the list of any PR pro’s beach reading this summer: Flash Boys. Concerned that Michael Lewis’ […]

More

This post was written by Stephen Vujevich, Social Media Account Executive As rumors swirl about the future of Google+, the misguided product linking platform with a social spin, it’s tough to sort through the clutter and focus on the important questions that could affect how many businesses manage their social media efforts.  What will happen […]

More

So there I was, enjoying a brilliant spring weekend, when Facebook interrupts my feel-good with an onslaught of posts from friends, acquaintances, and colleagues all touting their monumental athletic accomplishment. Here in Philly, where health food is a hoagie with lettuce and tomato and laying on the sofa watching the Eagles is our version of […]

More

This post was written by Joe Anthony, President of Financial Services This post was originally published on Financial Services Marketing. LinkedIn, for some, is an extension of their professional referral network. A study to be released by Smarsh in May 2014 found that LinkedIn is the digital channel most requested by employees at financial firms. […]

More

Crimea river

April 15, 2014

CONTINUOUS NEWS CYCLE: CNN has been running nonstop coverage of the ill-fated flight I get it. I really do. CNN sees an advantage and they’re squeezing it for all its worth. Ratings are up now that the venerable all-news station has decided to change its format to the all Malaysian Air Disaster news channel. But their […]

More

Here on Gregarious, we tend not to write much about the Philadelphia media and public relations scene, considering our audience is national in scope. But last week’s news out of Philadelphia demands commentary. When reports broke on Friday that the Philadelphia Eagles had abruptly cut ties with the team’s most electrifying player, DeSean Jackson, it […]

More

Imagine being the master of your universe: the CEO of a big-swinging biotech company with a soon-to-be FDA-approved drug, some $100 million of cash on the balance sheet, investors that include JP Morgan and The Regents of the University of California. So fortunate are you and so lifesaving your drug, that the Federal Government extends […]

More

This post was written by Joe Hassett, Senior Vice President Those old Bob Dylan Lyrics, herein modified, got me to thinking about social media and the state of investor relations. Facebook. Twitter. WhatsApp. LinkedIn. These companies, as well as their digital and social brethren, are driving the face of the investment community, garnering a lion’s […]

More

Want to know the truth about Zack Galifianakis’ “Between Two Ferns” interview with President Obama? Here’s one PR guy’s take on why it was done and whether it makes sense. Between Two Ferns with Zach Galifianakis: President Barack Obama from Funny Or Die Was it funny? Yes. It was very funny. The humor comes from […]

More

RT: The Russian network has taken a page from the book of televised American News. Often, the hardest lesson to learn for PR practitioners and patients alike is the need to balance an argument in order to insidiously strengthen your own case. I was reminded of that fact recently while watching RT, the English-language Russian state […]

More