I died, see page 56

May 17, 2016
I Died, See Page 56

That’s a real grabber, no? It was the best headline I ever read. A teaser for a first-person account from a guy whose heart had stopped while out hiking, and was then resuscitated on the side of a mountain. It claimed my attention, compelled me to read on, and has ever since served as a […]

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Why CES Still Matters!

January 20, 2015

We’ve had a week now to decompress since the team here at Gregory FCA returned from CES in Las Vegas. Just like every year, our post mortem of the weeklong orgy of everything technology reveals that even after 48 years, CES is still the premier media event for consumer technology companies. Sure, we get probed […]

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This post was written by Jake Tulsky, Business Development Manager Every year at CES, I come across new products that make me think they were sent from the future. But something about the technology displayed at CES 2015 stood out in ways that it hasn’t in the past. And a few products in particular really […]

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This post was written by Mike Lizun, Senior Vice President I’ve done PR for dozens of consumer technology companies over the years, from the Fortune 100 to startups and crowdfunded product companies. At CES, all of the big players are here, but you also get to meet a lot of new companies still in their […]

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This post was written by Mike Lizun, Senior Vice President Ten years ago, my wife and I had our first home built in a rural area of New Jersey. Wireless Internet was pretty new at the time and the technology was weak. So I opted to have the entire house fully wired for everything in […]

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This post was written by Jake Tulsky, Business Development Manager Before this year’s CES in Las Vegas, a few colleagues and I were discussing some of the products and trends we were looking forward to seeing at the show, and one industry niche kept coming up — food tech. And, wow, day one certainly did […]

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Apocalypse not

December 15, 2014

We held our annual all-hands meeting the Friday before the holidays. Great energy. Tremendous learnings, and enough ideas, concepts, and suggestions to serve as a master’s degree in public relations. A couple of guest appearances by clients set the tone for how our efforts are helping clients to grow around the world. For my part, […]

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This post was written by Mike Lizun, Senior Vice President I’m calling it right now: The biggest trend in PR in 2015 will be … storytelling. I know, I know, it’s a safe bet. The perennial powerhouse. The Yankees of media relations. But storytelling has never had greater importance or more widespread impact than right […]

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After constructing literally hundreds of social media campaigns for some of the largest companies in the world, I have a confession to make. There’s often an overlooked and unseen benefit to creating an integrated communications strategy — one that leverages the power of corporate-created content with the distribution capabilities of social channels. That’s because for […]

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I recently did a Google search on “successful rebrandings” and came up with some of the lamest examples in corporate history of polishing the absurd. Really? McDonald’s? Does anyone really believe that by adding a few salads, McDonald’s, the very business that forced us to coin the term “junk food,” has successfully redefined itself? P-L-E-A-S-E. […]

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Gregory FCA Vice President Kim Harmsen and I speaking at The Future of Financial Services Communications Summit   The Singularity is Near. The often promised mind meld in public relations is now here. For the past few years, my colleague Mike Lizun here at Gregory FCA has promised a time when we stop talking about […]

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