I died, see page 56

May 17, 2016
I Died, See Page 56

That’s a real grabber, no? It was the best headline I ever read. A teaser for a first-person account from a guy whose heart had stopped while out hiking, and was then resuscitated on the side of a mountain. It claimed my attention, compelled me to read on, and has ever since served as a […]

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We’ve been receiving a steady stream of great comments lately on our blog. I love hearing your insights, feedback, and contributions to the conversations we have here. I wanted to respond to some the most recent comments you’ve shared with us. RE: Each person who commented on The hottest new job in public relations: chief […]

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Five rules to remember when structuring a social media campaign Fifty blogs, thousands of posts, and millions of tweets later, I realize that great social media campaigns have the power to build and enhance reputation and awareness, while bad campaigns can damage and distract even great companies. In the froth of the creative process, all […]

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So it came. Friday, just as promised. The very day the new 3G iPad became available, it appeared at my office, ready to be loved and adored. A couple of staff members gathered around, grunting and groaning in excitement as it lit up … like Neanderthals first viewing fire. Sure, it’s elegant. And yes, for […]

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The loss of The Philadelphia Inquirer to its investors could set the stage for an entirely new way of news gathering and storytelling in the digital age. A call to wipe away all expectations and start anew … I tend not to talk local when blogging because so much of our business is national in […]

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I’m going to make a call. In three to five years, a new member of the C-suite will emerge. He or she will work shoulder to shoulder with CMOs and CEOs. The job description will look nothing like we have ever seen. They will be called chief content officer. Their purpose will be to originate […]

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We’ve been rolling out coverage from our recent national media panel, “The Art of News and Storytelling in the Age of Social and Digital Media.” I’ve shared with you my feedback and reactions to the conversations and insights, and the podcast of the entire discussion. Please feel free to share it with colleagues and friends.   […]

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As promised, here is the podcast from Gregory FCA’s national media panel round table, The Art of News and Storytelling in the Age of Social and Digital Media. This is the complete audio from the panel discussion, which brought together top reporters, writers, editors, and managers from around the country to talk about how social […]

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Panelist Sree Sreenivasen kicking off the discussion This weekend I had the opportunity to take some time and process the findings from our recent national media panel round table that Gregory FCA brought to Philadelphia to help gain national perspective on The Art of News and Storytelling in the Age of Social and Digital Media. […]

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FULL HOUSE: Over 100 attendees joined us for the event More than 100 attendees turned out for our panel discussion yesterday on The Art of News and Storytelling in the Age of Social and Digital Media. The event brought together agenda-setting thought leaders in media and digital communications for a round table that attracted communications […]

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With one week to go, everyone at Gregory FCA is excited about the national media panel that’s coming to Philadelphia to share with us The Art of News and Storytelling in the Age of Social and Digital Media. In the last two weeks, I’ve received a lot of requests for more information about who will […]

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