I died, see page 56

May 17, 2016
I Died, See Page 56

That’s a real grabber, no? It was the best headline I ever read. A teaser for a first-person account from a guy whose heart had stopped while out hiking, and was then resuscitated on the side of a mountain. It claimed my attention, compelled me to read on, and has ever since served as a […]

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An open letter to CNN

October 12, 2010

Don’t lose your relevance. I owe much to CNN. Way back. Far back. When the all-news network premiered, I was obsessed with the notion of 24-hour news. I must have been among the very first viewers in 1985 to watch the premier of “Larry King Live.” At the time, I was working for an energy […]

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Here at Gregory FCA, we decided last week to be among the first viewers in the country to see David Fincher’s “The Social Network.” So Friday, late in the day and hours before the film’s general release, we bought out the house at the nearby Bryn Mawr Film Institute, where I serve on the board, […]

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Media malpractice or more?

September 13, 2010

Was the Quran-burning story a result of media malfeasance or an example of a non-story made a story by the legitimacy of others?  What started as a tweet in July gave way to one of the most unimportant and over-reported stories of the year. And only by analyzing the media’s response to Pastor Terry Jones’ […]

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But most PR practitioners haven’t even seen yet or used an iPad. Apple is expected to sell 3.4 million iPads in Q3, while Barclays predicts that tablet PCs will sell 28 million units in 2011. All this spells tremendous opportunity for companies seeking to communicate with customers, investors, employees, and other audiences, as well as […]

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How to find hot new media topics to publicize your product, service, or company You can flog a bad story idea for 1,000 hours with no results. Or you can identify a single strong story idea and move mountains in minutes. So much of media relations is based on the strength of the story. Is […]

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Why is it that some stories that don’t make sense often get stuck in the public’s consciousness and can never be dislodged? Even if they’re ridiculous. Unsubstantiated. Absurd. So the story of the Bush Administration’s orchestration of 9/11 continues to resurface. And an increasing percentage of Americans believe that Lee Harvey Oswald did not act […]

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News arrived this week that ProfNet and HARO, two public relations media matching services that connect a reporter’s need for sources and information with public relations professionals, has a new competitor. NewsBasis seeks to connect reporters working on timely stories with the opinions and input of publicists, cleverly left as comments embedded in online stories. […]

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I guess our jobs just got a whole lot harder, and rightly so. The recent success of the Old Spice Guy’s social media campaign illustrates just how much the world has changed, and how the integration of social media and advertising works to build impact and sales. The numbers alone are awe-inspiring. Sales of Old […]

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The more credible commenting becomes, the more valuable of a tool it becomes for clients and firms. This morning, as with many mornings, I woke up to read The Philadelphia Inquirer sports section and keep abreast of DooDooFresh. DooDoo is a daily reader-commenter who is obsessed with former Eagle’s quarterback Donovan McNabb and his habit […]

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Many of you attended our national media panel in April, “The Art of News and Storytelling in the Age of Social and Digital Media.” We’ve provided you several resources as an outgrowth to it, including the podcast, video, and transcript from the event. Now the last piece has fallen in place. We’ve published the complete […]

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