I died, see page 56

May 17, 2016
I Died, See Page 56

That’s a real grabber, no? It was the best headline I ever read. A teaser for a first-person account from a guy whose heart had stopped while out hiking, and was then resuscitated on the side of a mountain. It claimed my attention, compelled me to read on, and has ever since served as a […]

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“Your blog posts are lifeless and dull, and add nothing to the industry dialogue. You are relying on lazy writing that uses vague generalities instead of facts. You take no stand. Deliver no new information. You fail to frame the topic in a way that engages me as a reader. If that’s what you want […]

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Traffic at Mitsubishi’s booth, #9021, at CES After two years of dwindling exhibitor participation and visitor attendance, the 2011 International Consumer Electronics Show (CES) came roaring back this January with techies swarming to check out the latest products and technologies. In addition to the 25 percent increase in exhibitors, the size of this year’s CES, […]

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It’s no secret mobile computing is transforming public relations. But everyone wants to know, what apps are the best weapons to win the mobile computing wars? Last month, we outfitted all 50 of our employees with iPads and then asked them to tell us, what business apps are powering your workflow? Kwan Morrow, a social […]

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What a time to be in public relations! The world keeps evolving faster and faster for those of us who revel in the media, and love technology and all that it unlocks. So with the start of 2011, it’s always a good time to look ahead at the trends that will change our industry in […]

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Jaime Kenworthy stacks apples in the final round of “Minute to Win It.” A hallmark of Gregory FCA has always been our holiday party. A year to plan, it celebrates the 12 months of hard work and perseverance our people commit to our clients nationwide. And each year, it parodies something from the media. Two […]

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I can’t believe the number of people who contacted me about my post on key skills for PR pros. Kristin Jones, a fellow PR practitioner, took the time to comment and relate a couple of additional key skills. Thanks, Kristin. Great insights. But as I mentioned in that post, I only gave six of the […]

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Traditional media is falling like dinosaurs. Or is it? Five years ago, I never would have imagined that the media I loved and cherished would disappear. Like dinosaurs caught in a comet storm, I watched the large and powerful fall under their own weight. Newsweek bought by The Daily Beast. BusinessWeek usurped by Bloomberg. Adweek […]

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I get pumped each year at this time, when I sit down with the top minds at Gregory FCA to review the past 12 months and set goals and objectives for the upcoming year. This year, 14 of us met with an outside facilitator to assess our strengths and weaknesses, and identify the key objectives […]

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One of the greatest pleasures of a life-long career in public relations is meeting a constant flow of young people who dream of breaking into the industry. I try to meet or respond to as many as possible, even if the flow of resumes is daunting at times. Each conversation inevitably includes some measure of […]

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I was talking to a B2B company that learned of Gregory FCA through this blog. We discussed how they can use traditional public relations and social media to reach their target audience, tell their story to the marketplace, and build recognition and awareness for their brand. They sent me an e-mail with some of their […]

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