I died, see page 56

May 17, 2016
I Died, See Page 56

That’s a real grabber, no? It was the best headline I ever read. A teaser for a first-person account from a guy whose heart had stopped while out hiking, and was then resuscitated on the side of a mountain. It claimed my attention, compelled me to read on, and has ever since served as a […]

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A couple of months ago, my colleague Mike Lizun announced the end of one of the most overused concepts in all of PR, news jacking. For the outsider, news jacking is nothing more than a PR person who does their job, follows the news, and then injects a client into trending stories by working their […]

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As of this morning, the much-maligned assistant professor of mass media from the University of Missouri Melissa Click still has a job. She shouldn’t. She should have been fired, and made an example of for failing to understand the most treasured and principled ethic of journalism: Access breeds truth, and the world is best-served by […]

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Want a contrarian view of the world? One built on data instead of dogma? Analytics over opinion? Then you have to regularly read FiveThirtyEight, Nate Silver’s online ESPN property that covers a huge litany of contemporary topics and issues. The former New York Times property made an early name for itself as a political analyst […]

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If you want to know everything that’s wrong with American pop culture and the media, read this ESPN article. It’s about Lamar Odom, and gives the details about his personal struggles and fall from grace. It cuts a sympathetic view of Odom, and plays his character as a victim to life’s losses and indignation, such […]

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If I watch another canned, hamstrung debate of practiced talking points and blathering talking heads, I am quitting this country. No Hillary. People don’t talk like that. They don’t act like some Shakespearean actor delivering a line for the ages. And Ted Cruz, you talk like a bad pharmaceutical commercial, all practiced and FDA-compliant. Whether […]

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Word-driven videos promise to transform public relations with the same effectiveness of the 140-character Tweet. You might not know what wideos are, but you have certainly seen them, and probably sat through dozens on social feeds. Wideos are short, fact-driven videos that use oversized captions to move a story forward with little regard for audio. […]

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Some 1.5 million people were expected to converge on Philadelphia last month when Pope Francis made a visit to our fair city. According to some crowd security experts, the real turnout could have been as low as 140,000. The City, which had hoped to gain a bounce in image and reputation from the visit, was […]

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This post was written by Mike Lizun, Senior Vice President Last week, Gregory FCA brought together four top journalists to dig into the power of data for storytelling. They spoke about how reporters transform raw information into graphics and stories and the best ways companies can fuel those stories – or create their own. Gregory […]

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This post was written by Jake Tulsky, Business Development Manager Panel brings together reporters from The New York Times, Forbes, AP, and knight-mozilla OpenNews The Power of Data for Storytelling, a seminar open to professional communicators in the Philadelphia area, is being held Thursday, June 4, 2015 at the Penn Museum from 5 p.m. until […]

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Wow. Where did this notion come from, that when there’s a riot in the streets, and fires are burning down a city, the media shouldn’t cover it? Rather, they should train their cameras on the thousands of peaceful protesters and not rioters threatening lives and property? The fact of the matter is, it’s the media’s […]

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