I died, see page 56

May 17, 2016
I Died, See Page 56

That’s a real grabber, no? It was the best headline I ever read. A teaser for a first-person account from a guy whose heart had stopped while out hiking, and was then resuscitated on the side of a mountain. It claimed my attention, compelled me to read on, and has ever since served as a […]

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Word couldn’t have come at a better time! During a major sales presentation, all eight of our cell phones lit up with the news. Ragan’s PR Daily awards Gregory FCA two big wins in its best of PR competition for 2013. And the categories couldn’t be more illustrative of our market position as a top […]

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SOUNDING OFF: Nate Silver extracts signal from noise in his new book I spent a good deal of my time over vacation reading, and top on the list was Nate Silver’s new book, “The Signal and the Noise: Why So Many Predictions Fail — but Some Don’t.” Silver is a gifted writer with an uncanny […]

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One of our biggest promotional efforts over the past few months has been developing a new e-book, titled “A Powerful Pairing: Connecting Content Marketing and Syndication for Enterprise IT Thought Leadership.” When one of our people read it, he said it would make for great summer reading. Whether he was being truthful or just fawning […]

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This post was written by Joe Anthony, President of Financial Services Over the last 10 years, Gregory FCA has had the privilege of working with more than 100 different registered investment advisory (RIA) firms to leverage their expertise and content to increase the effectiveness of their business development efforts. Nearly every single one of these […]

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I could lie and say everyone at Gregory FCA is humbled to have been named a finalist in five categories in Ragan’s annual PR Daily Awards competition. But hey, we’re publicists so we’re never so coy. We are, however, gratified that so much hard work and effort has been recognized by our industry’s top trade […]

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This post was written by Jake Tulsky, Business Development Manager Back on March 18, we began our search for the country’s best unknown business, calling on companies to tell us why their business deserves wider recognition. For the winner, we’re offering $10,000 cash and a $40,000 public relations campaign. In response, we’ve received dozens of […]

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Time was, PR agencies were on islands of their own. The client gave the assignment, and the agency was responsible for creating the message, strategy, tactics, and results. But lines are blurring, especially in the realm of social media, where collective effort and social shares play dramatic roles in amplifying the results of a program […]

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“Everything I know about management I have learned from reality TV and sports.” And so began my portion of a conversation with a management class at Ursinus College in suburban Philadelphia. Fortunately, I was in some pretty rarified company with a C-level executive from a major consumer products company to my right, an executive from […]

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This post was written by Mike Lizun, Senior Vice President There was a time, not that long ago, that Philadelphia was only known for its cheesesteaks, infamous sports fans, and the city’s mark on early American history. But an amazing transformation is occurring throughout the region. Whereas Philadelphia-based companies once had to look elsewhere for […]

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As the daffodils blossom and the Penn Relays near, it’s once again time to share with the thousands of graduating public relations and communications majors how one leading Philadelphia public relations firm adds junior members to its staff each year. So here’s our best advice. Engage with us early and often. The truth is, we […]

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