Hyperink wants to pull your blog off the web

May 4, 2012

This post was written by Sara Nugent, Executive Editor of Social Media

Today’s topic on GThink: “Next-Generation Publishing Platform Hyperink Wants To Transform Blogs Into Books,” covered by TechCrunch.

Abstract: Hyperink, a next-generation digital book publishing platform, is debuting a service which helps bloggers create short books from their existing content. The startup will help any aspiring author write, design, publish, market, and sell a book without any up-front fees. A staff editor curates a blogger’s posts, structures them into a narrative format, and creates a book in PDF, epub, and mobi formats. The book is then published to Hyperink’s marketplace, Amazon Kindle, B&N Nook, and Kobo. (iBooks is coming soon). Hyperink CEO Kevin Goa says that not every blog will have enough compelling content for a short book, but he believes there’s an opportunity for thought leaders to package their blog posts into offline formats.

The takeaway: The debut of Hyperink’s “Blog to Books” offering is part of a next wave of services to help companies make digital content work better for them. Blogging is not one and done. It should be done and then leveraged across multiple communications channels to extract maximum value from it. The mark of great content is like the incredible, edible egg — it can be repurposed in a thousand ways. 

That’s what G thinks. What do you think?

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