For Immediate LaughterJuly 1, 2013
Gregory FCA cartoon by Gary Kopervas is licensed under a Creative Commons Attribution-NoDerivs 3.0 Unported License.
Based on a work at http://blog.gregoryfca.com.
That’s a real grabber, no? It was the best headline I ever read. A teaser for a first-person account from a guy whose heart had stopped while out hiking, and was then resuscitated on the side of a mountain. It claimed my attention, compelled me to read on, and has ever since served as a […]
I make my living as a publicist in a profession with well-written rules. We represent our clients’ best interests to the media, and make that fact abundantly clear. My name goes on every news release I write. I introduce myself as the public relations source on phone calls. I tip my hand generously to let […]
Is blogging dead? With so much content being created by so many, do blogs still play a role in corporate communications? We know they do, and not just a role; they often play a pivotal role in projecting corporate narratives into the marketplace. Call it the blogative, the multi-purpose ability of blogs to build brand, […]
At this point, you gotta wonder if Penn State is doing it on purpose: killing itself with inflammatory, off-mark communications that only add gasoline to the long-simmering Sandusky fire. This time it happens after last week’s media reporting of court documents alleging that an early Sandusky victim had told Coach Joe Paterno about the abuse […]
A couple of months ago, my colleague Mike Lizun announced the end of one of the most overused concepts in all of PR, news jacking. For the outsider, news jacking is nothing more than a PR person who does their job, follows the news, and then injects a client into trending stories by working their […]