Don’t fear the social media reaper …

August 28, 2013

This post was written by Joe Hassett, Senior Vice President

When the SEC issued its April report, IR professionals were thrilled that the Commission provided some clarity as to the use of social media in IR. Previously, IR professionals dabbling in social media did so with great trepidation in the shadow of the feared social media reaper.

The SEC’s report extended the Commission’s 2008 guidance to announcements made through social media channels, emphasizing that public companies can use social media in compliance with Regulation FD. Despite the SEC’s guidance, what we are left with is a complicated analysis, one that still leaves IR professionals in a gray area.

Recent studies conducted by the National Investor Relations Institute (NIRI) and Corbin Perception Group confirm that the social media IR landscape remains muddled. If you haven’t read the reports yet, you can read our July 2 blog post that analyzes their findings.

To help investor relations officers better understand the implications of the SEC report regarding social media, Gregory FCA Investor Relations and Blank Rome LLP, an international, full-service law firm, are hosting a webinar. We will also be joined by senior investor relations officers from prominent publicly traded companies who will share their insights as to how their program has evolved.

Please join us for this hands-on session to uncover steps to implement an effective social media program at your company. Hosted by Joe Hassett, Senior Vice President of Investor Relations at Gregory FCA, and Yelena Barychev, Partner at Blank Rome LLP, The New Era of Social Media Investor Relations will discuss how to incorporate social media into your IR program.

As an added bonus, participants will be eligible to win a $250 Amazon Gift Card that will be awarded to a randomly selected attendee at the conclusion of the webinar.

Sign up today to join us on Tuesday, Oct. 1 at 12 p.m. EDT for The New Era of Social Media Investor Relations.

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