CES day 1: The odyssey begins

January 10, 2013

This post was written by Jake Tulsky, Business Development Manager

CES doesn’t just showcase the current status of consumer electronics in the halls of the Las Vegas Convention Center, it also serves as a crash course on promotions and publicity, hype and hyperbole.

For the past 10 years, Gregory FCA has sent a contingent of employees to both support exhibiting clients and to stay fresh with all the latest and greatest wonders that power the dream of tech weenies worldwide. This year is no different. We’re here on the ground to be bewitched, bewildered, but never bothered by this year’s flurry of consumer electronics goodness.

I am only one day in, but a few themes emerge:

1. Application of accessories. They are everywhere. iPad, iPod, and iPhone accessories to enhance the iUser experience. Some are very special, including our client Carbon Audio’s sexy, new Zooka, a Bluetooth iPod, iPad, and iPhone speaker that makes everything you listen to that much louder.

NEXT FRONTIER: Social TV is one of the
biggest technologies to mark CES 2013

2. Social TV. Forget everything you’re hearing about ultra HD TV, and the rush to cram more clarity into flat screens. Unfortunately, a dearth of ultra HD content and consumer resistance to trading in their TVs with every new feature (wasn’t 3-D last year’s big hope?), take some air out of that balloon. Never fear. TV is still a big topic at this year’s CES, especially as speculation builds about Apple’s entry into this arena. Social TV is the confluence of cable, broadcast, Internet, and smartphone capabilities that promises to free us from our cable boxes by tracking our preferences to drive customized content to our TVs, regardless of where or how it originates. It’s a big topic … and one I will report on in another post.

3. Leveraging your CES investment. And finally, the big take away from day one is how companies are leveraging their one-and-done investments in the show to create content that fuels their external communications programs. I am seeing a lot of company-sponsored video — short vignettes that are being shot by exhibitors and immediately distributed over social networks. Images, presentations, and PowerPoints are presented and used here on the show floor, and then repurposed as exhibitors push out content to audiences and markets not in attendance. That’s great public relations, state-of-the-art stuff that I will share more with you in future updates.

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