CES 2015: The next market for wearables? Babies and infants

January 9, 2015
owlet baby wearables

This post was written by Mike Lizun, Senior Vice President

I’ve done PR for dozens of consumer technology companies over the years, from the Fortune 100 to startups and crowdfunded product companies. At CES, all of the big players are here, but you also get to meet a lot of new companies still in their infancy, or here at CES for the first time. Some of these new companies really don’t give you a clue as to what they are or what they do. But others stop you in your tracks — especially if you’re a PR dad to two little girls like me.

I came across two wearables that did just that. Designed to be worn by children, these products help parents keep their kids safe. Both had app connectivity to report back to mom and dad, who can then keep a closer eye, or ear, on the kids.

The first product, from a company called Owlet Baby Care, is the world’s first baby sock that monitors an infant’s heart rate and breathing. The tech in the sock connects with an app that signals back vital information in a clean and simple user interface. The Owlet alerts you if your baby’s vital signs are outside the norm.

Owlet Baby Care’s signature smart sock.

The other really smart and life-saving product that I had to stop and check out is called iSwimband. This wearable gives parents another set of eyes and ears during pool season. If your little swimmer has been submerged beyond a preset time limit, or if a non-swimmer (like a toddler) enters the water, iSwimband sends an alert to Bluetooth-connected phones, tablets, or music players.

Smart technology is giving you another way
to keep an eye on your kids.

I’m seeing more cool and extremely important connected tech for children that emphasizes safety and health. If you have a baby or young children, these two are really worth checking out. The Owlet Baby Care is taking pre-orders, and iSwimband is available now.

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