Most people fail as speakers simply because they don’t know the tips and tricks of great speech-giving. They don’t understand how to grab attention, connect thoughts, establish credibility, and deliver the goods in powerful, unforgettable ways. So never fear, anyone can give a masterful speech by simply following some basic tenets: Know your audience. How […]

I got schooled last night. Bloomberg’s Charlie Rose was interviewing Leon Wieseltier, the former literary editor of The New Republic, the liberal journal of arts and culture. I had only followed TNR’s implosion from a distance, intrigued by its owner, Chris Hughes, whose net worth hangs at about $1 billion thanks to having been a […]

Photo (CC-BY-2.0) Keoni Cabral on Flickr. This post was written by Mike Lizun, Senior Vice President Every tech company wants and needs exposure to win customers, sell products, and distinguish itself from the competition. But what does it take to land a tech-related story in the national media? I’ve been interviewing some of the nation’s top tech editors […]

Rarely do I address local issues here on Gregarious, but what’s happening now in Philadelphia is just too rich to ignore. As coach Chip Kelly deconstructs our beloved Philadelphia Eagles, he is making any number of classic communications errors. Whether ridding the team of some of the NFL’s finest talent — LeSean McCoy, Jeremy Maclin, […]

This post was written by Katie Lamb, Assistant Account Executive I started off at Gregory FCA, as so many do, as an intern the summer before my senior year of college. My experience during the summer was incredible as I gained real-world experience working on a wide variety of projects, interacting with clients, and learning […]

This post was written by Denise DiMeglio, Vice President The secret to CES success is a good battle plan. Walking the aisles and aisles of companies established and brand new, exciting and confusing, weird and jaw dropping, you can instantly tell who’s ready to walk away with media momentum and who will return back home […]

This post was written by Mike Lizun, Senior Vice President I’m calling it right now: The biggest trend in PR in 2015 will be … storytelling. I know, I know, it’s a safe bet. The perennial powerhouse. The Yankees of media relations. But storytelling has never had greater importance or more widespread impact than right […]

After constructing literally hundreds of social media campaigns for some of the largest companies in the world, I have a confession to make. There’s often an overlooked and unseen benefit to creating an integrated communications strategy — one that leverages the power of corporate-created content with the distribution capabilities of social channels. That’s because for […]

Gregory FCA Vice President Kim Harmsen and I speaking at The Future of Financial Services Communications Summit   The Singularity is Near. The often promised mind meld in public relations is now here. For the past few years, my colleague Mike Lizun here at Gregory FCA has promised a time when we stop talking about […]

This post was written by Oliver Pitcher, Editor-In-Chief Why is it, with thousands of press releases being issued every day, that all product press releases all seem to sound the same? I realize there is a certain expected formula to be followed — headline, dateline, lead (or is it lede?), quote, boilerplate, contact info, and […]