How do you introduce social media to a boardroom full of skeptics? Start with Batman. At least, that’s what I did in a recent boardroom session with a client. The Batman reference underscored the world of old media. Batman was a nationwide sensation when it first hit TV in the 1960s. Unfortunately, at that time, I […]

The great PR debate rages on whether Tiger Woods’ strategy for reclaiming his reputation worked, and whether the mea culpa performance last Friday helped or harmed his future. But hey, the proof is in the pudding. You can debate whether Tiger was wooden or sincere, and if his attempted manipulation hindered or helped. But an […]