WORK THE ROOM: Using the show’s daily can help you stay on top of where your targets will be and when. This post was written by Mike Lizun, Senior Vice President The International Consumer Electronics Show (CES) is the country’s largest trade show, boasting 3,200 exhibitors and 150,000 attendees. Needless to say, it’s easy to […]

This post was written by Mike Lizun, Senior Vice President There was a time, not that long ago, that Philadelphia was only known for its cheesesteaks, infamous sports fans, and the city’s mark on early American history. But an amazing transformation is occurring throughout the region. Whereas Philadelphia-based companies once had to look elsewhere for […]

This post was written by Mike Lizun, Senior Vice President THE NEW NEWS: Companies will need to continue to adapt in 2013 Just like in 2012, and the previous 15 years I’ve spent in and around the media and practicing media relations, 2013 will once again bring rapid and daily change. I’ve seen the most […]

They might contend otherwise, but there’s great meaning for PR practitioners in communication missteps Sure they deny it and work to exploit it. Truth is, there’s a great deal to learn about communications when candidates place feet in mouths and then contend it was all taken out of context. Such blunders provide real-world examples of […]

NEWS HOOK: A key way to catch the big one This post was written by Mike Lizun, Senior Vice President Unfortunately for PR professionals, we don’t get to decide what is news. Only the media determine what is worthy of publishing. So just because your client is, say, moving locations, doesn’t make it news — […]

BLUNDER: CNN stands corrected How could one of the world’s most important news sources get it wrong? This morning, no doubt many Americans were huddled around their TVs watching as CNN mistakenly reported that the U.S. Supreme Court had struck down the individual mandate, essentially gutting recently enacted health care reform. A producer’s error had […]

A successful social media program is often more of a science than an art. You won’t achieve your business objectives without putting in place the proper planks, processes, and procedures to support your efforts. I talked to Forbes contributor Kimberly Whitler about some of the tactics we recommend to clients, and she featured my advice […]

BABY ON THE WAY: Rancic has become a spokeswoman for women’s issues Today’s topic on GThink: “Giuliana Rancic: Baby On The Way Via Surrogate For E! Host, Husband,” covered by The Huffington Post. Abstract: Giuliana Rancic, host of E! News and reality TV star, and her husband announced that they’re having a baby via a […]

Or how to funnel indignation for the good of a company, crisis, or cause BAITED: Media are hooked by Nugent and Rosen’s political polo play The Secret Service needs to visit Ted Nugent, file charges, and lock him up for suggesting that a second term Obama Administration will either get him killed or put him […]

This post was written by Joe Anthony, President of Financial Services Today’s topic on GThink: “Sidebar Measure in JOBS Act Opens Door for Hedge Funds to Tell Their Story to the Masses,” covered by Reuters Abstract: On Thursday of last week, President Obama signed into law the Jumpstart Our Business Startups (JOBS) Act, a measure […]