TRUSTED NEWS: Recent survey finds Fox News most trusted source, MSNBC the least. Outrageous. A sham. Totally biased.  Bad data. Disgraceful. That just might be your response to a recently publicized survey that found Fox News to be the most trusted news source in America, while MSNBC to be the least. In fact, an astounding […]

Crimea river

April 15, 2014

CONTINUOUS NEWS CYCLE: CNN has been running nonstop coverage of the ill-fated flight I get it. I really do. CNN sees an advantage and they’re squeezing it for all its worth. Ratings are up now that the venerable all-news station has decided to change its format to the all Malaysian Air Disaster news channel. But their […]

Here on Gregarious, we tend not to write much about the Philadelphia media and public relations scene, considering our audience is national in scope. But last week’s news out of Philadelphia demands commentary. When reports broke on Friday that the Philadelphia Eagles had abruptly cut ties with the team’s most electrifying player, DeSean Jackson, it […]

Imagine being the master of your universe: the CEO of a big-swinging biotech company with a soon-to-be FDA-approved drug, some $100 million of cash on the balance sheet, investors that include JP Morgan and The Regents of the University of California. So fortunate are you and so lifesaving your drug, that the Federal Government extends […]

Want to know the truth about Zack Galifianakis’ “Between Two Ferns” interview with President Obama? Here’s one PR guy’s take on why it was done and whether it makes sense. Between Two Ferns with Zach Galifianakis: President Barack Obama from Funny Or Die Was it funny? Yes. It was very funny. The humor comes from […]

RT: The Russian network has taken a page from the book of televised American News. Often, the hardest lesson to learn for PR practitioners and patients alike is the need to balance an argument in order to insidiously strengthen your own case. I was reminded of that fact recently while watching RT, the English-language Russian state […]

Well, Piers Morgan is gone. CNN’s great experiment to find the next Larry King has ended in utter failure. Why is it even important? A vibrant, successful CNN is important to American media and anyone in public relations in need of a market to merchandise stories. Morgan was cancelled after never really finding his stride. […]

OLYMPIC TRADITION: Criticize what’s important and set aside pettiness, please. I have loved the Winter Olympics ever since I watched Franz Klammer defy fear and gravity to win the downhill gold at the 1976 Innsbruck Games. So I have to tell you: I have had enough with the open warfare taking place online and in […]

I am a big NFL fan, but I admit I knew little about Richard Sherman until last week’s live rant after his team, the Seattle Seahawks, beat the San Francisco 49ers to advance to the Super Bowl. Now, we’re all going to know a lot more about him over the next, say, 20 to 30 […]

As the party starts winding down, we thought it would be fun to look back on the past few days and share the best promotions and products our team got to see during the four-day orgy of all things digital, dazzling, and downright dumb: Greg Matusky Favorite promotion: I am a sucker for anything from […]