So finally this weekend, we received some good news from the Gulf Coast. BP’s containment dome appears to be capturing significant amounts of the oil spill, and BP CEO Tony Hayward told the BBC he expects this latest development could lead to the vast majority of the leak being captured at, or near, the well […]

In an interesting article in last week’s Time magazine, writer Lev Grossman gives readers an inside look at how recommendation software is used by online giants such as Pandora, Netflix, and to suggest relevant topics and products. It’s a good read, and full of little-considered issues as to how this software is created and […]

Google “Facebook privacy” today and you would think that recent allegations about Facebook’s privacy breaches could potentially threaten its very existence. “Could privacy be Facebook’s Waterloo,” asks BusinessWeek. “Has Facebook Gone Rogue?” is the title of a NPR segment on All Things Considered. It harkens me back to 1996 when I sat in on a […]

Part of the public’s disappointment over the BP oil spill in the Gulf of Mexico centers on our inability to gain any real information about the catastrophe. Five-thousand feet of water presents ample opportunity to conceal the truth, and BP has done little to nothing to inform the world as to the extent of the […]

Five rules to remember when structuring a social media campaign Fifty blogs, thousands of posts, and millions of tweets later, I realize that great social media campaigns have the power to build and enhance reputation and awareness, while bad campaigns can damage and distract even great companies. In the froth of the creative process, all […]

The loss of The Philadelphia Inquirer to its investors could set the stage for an entirely new way of news gathering and storytelling in the digital age. A call to wipe away all expectations and start anew … I tend not to talk local when blogging because so much of our business is national in […]

One of the things I am most proud of is my work with the Bryn Mawr Film Institute. It’s not a Gregory FCA client. Rather, I serve on the Institute’s board and do what I can to support the organization, which is committed to film, film education, as well as the preservation of a historic […]

The Tiger Woods sentiment analysis we conducted struck a real chord with the media. Kurt Badenhausen at Forbes covered it, and it led to a ton of inquires from others who wanted the research. I also got a call from a major sports agent who wanted to see if we could do a similar analysis […]

The great PR debate rages on whether Tiger Woods’ strategy for reclaiming his reputation worked, and whether the mea culpa performance last Friday helped or harmed his future. But hey, the proof is in the pudding. You can debate whether Tiger was wooden or sincere, and if his attempted manipulation hindered or helped. But an […]