Just when you thought you had Facebook figured out, Zuckerberg goes and upends it all. By March 30, all Facebook brand pages will have to use the new Facebook Timeline. That’s a huge disruption with little advance notice for companies that have invested years cultivating their brand pages, networks, and engagement strategies. TIME’S UP: E-book will […]

This past week, I was filling out PRWeek’s annual ranking for PR firms and thought to myself, if there were a couple of things I would love the world to know about public relations, what would they be? So I determined to share with the world the five confessions from inside a top national public […]

One of our 2011 goals was to formalize our commitment to ongoing training of our employees. To that end, we’ve grown our culture of knowledge sharing among our teams and ramped up our focus on mentoring and hands-on training, especially with our new employees. We’ve also developed and instituted a training workshop program we call Gregory […]

We recently had the privilege of being a premiere sponsor of the NFTE Philadelphia Visionary Gala. The annual event is held by the Philadelphia chapter of the Network for Teaching Entrepreneurship (NFTE) to celebrate the area’s youth entrepreneurs and role models in the business community. The gala featured sponsors’ advice on entrepreneurship, business growth, marketing, […]

With Thanksgiving upon us, I thought now might be the time to express the gratitude I hold for an industry I love and a business that feeds my passion and vents my creativity. So here, for 2011, is what I am thankful for in the world of public relations: 1. Constant, relentless change. It fuels […]

I am pumped about 2012 here at Gregory FCA. We have a mountain of new work coming through the doors. And I am looking for our next impact player to join the team. But, as I say 20 times a day, public relations has changed more in the past three years than in the last […]

We have a winner!

September 15, 2011

Two weeks ago, we put out the call. Tell us your worst ideas for a new reality TV show and the winner (or loser, as you might see it) wins a $250 Amazon gift card. Our reasoning was simple. We think there’s a lot of PR potential in reality TV that isn’t readily apparent. Understanding […]

Win $250 for the worst TV show idea! I willfully admit it. I love media, and especially TV — the deliciously mind-numbing pastime that keeps me sane and indulges my love of all things media. I’ve always had a particular fascination with how an episode is conceived of and comes into being. Face it, there […]

The top 10 worst interview answers from prospective interns Every semester Gregory FCA looks for young, talented individuals to join our team. Our program here is designed to give students a real world view of PR and to build a farm team for the company. Typically, we offer two or three top interns full-time positions […]

We’ve gotten a lot of feedback since we posted our first study on public opinion about Marcellus Shale development. We recently expanded on that analysis and took a closer look at how Marcellus Shale scores in sentiment in traditional and social media. Here’s what we found. New Study from Gregory FCA and GoMarcellusShale.com Shows Marcellus […]