A couple of months ago, my colleague Mike Lizun announced the end of one of the most overused concepts in all of PR, news jacking. For the outsider, news jacking is nothing more than a PR person who does their job, follows the news, and then injects a client into trending stories by working their […]

This post was written by Mike Lizun, Senior Vice President Last week, Gregory FCA brought together four top journalists to dig into the power of data for storytelling. They spoke about how reporters transform raw information into graphics and stories and the best ways companies can fuel those stories – or create their own. Gregory […]

This post was written by Jake Tulsky, Business Development Manager Panel brings together reporters from The New York Times, Forbes, AP, and knight-mozilla OpenNews The Power of Data for Storytelling, a seminar open to professional communicators in the Philadelphia area, is being held Thursday, June 4, 2015 at the Penn Museum from 5 p.m. until […]

This post was written by Katie Lamb, Assistant Account Executive I started off at Gregory FCA, as so many do, as an intern the summer before my senior year of college. My experience during the summer was incredible as I gained real-world experience working on a wide variety of projects, interacting with clients, and learning […]

Apocalypse not

December 15, 2014

We held our annual all-hands meeting the Friday before the holidays. Great energy. Tremendous learnings, and enough ideas, concepts, and suggestions to serve as a master’s degree in public relations. A couple of guest appearances by clients set the tone for how our efforts are helping clients to grow around the world. For my part, […]

Gregory FCA Vice President Kim Harmsen and I speaking at The Future of Financial Services Communications Summit   The Singularity is Near. The often promised mind meld in public relations is now here. For the past few years, my colleague Mike Lizun here at Gregory FCA has promised a time when we stop talking about […]

Gregory FCA Partner and President Joe Anthony has been tapped to present to some of the largest financial services companies in the nation on October 16, 2014, at the BDI Financial Services Social Business Leadership Forum in Chicago. His presentation, entitled “The New Communications Paradigm in Financial Services: The Penn Mutual Case Study”, will focus […]

The new age of PR integration

September 16, 2014

I am excited. My heart is racing; palms sweating. I just hung up with an incredible prospective client that’s growing like mad. Added 30 people last month alone; sells big deals to major corporate players. Has 10 highly respected subject matter experts on staff, and holds a unique and distinct competitive advantage. And they are […]

We call them the incendiary media, those tech publications that might not have the name cache of a Wall Street Journal or Wired magazine, but bring with them the ability to stoke national interest in a technology — be it a consumer gadget or an enterprise solution. They tend to be read by the real […]

Perhaps it’s something in the water, or maybe universities are just doing a better job of preparing graduates for the world of public relations, but our Junior Associate class of summer 2014 is turning out to be the strongest we’ve ever hosted here at Gregory FCA. Each summer, we bring in eight to 12 Junior […]