Big turn out for national media panelApril 16, 2010
FULL HOUSE: Over 100 attendees joined us for the event
More than 100 attendees turned out for our panel discussion yesterday on The Art of News and Storytelling in the Age of Social and Digital Media.
The event brought together agenda-setting thought leaders in media and digital communications for a round table that attracted communications and public relations professionals from inside leading corporations.
Reporters and editors shared their thoughts on how social and digital media is changing news and storytelling. Editors from The New York Times and Associated Press were there. So were reporters, writers, and representatives from and for The Wall Street Journal, Forbes, Recessionwire.com, and USA Today.
Their insights were timely and leading-edge, fresh from the front line of the new communications revolution. Who said what?
“Our mission at The New York Times is to be anywhere the conversation is taking place, and our social media strategy makes sure we are in those places.” – Jennifer Preston, Social Media Editor, The New York Times
“Select publishers are developing content that mimics advertising and following users down the long tail.” – Laurie Burkitt, Writer, Forbes
“Technology has leveled the playing field for writers and reporting, allowing a start-up like RecessionWire.com to get off the ground with an investment of $1,500.” – Sara Clemence, Co-Founder and Editor, Recessionwire.com
“Storytelling is the still key and the Associated Press’ multimedia is about enhancing that storytelling in a way more relevant to our members and users.” – Ted Anthony, Assistant Managing Editor, Associated Press
“If you are in PR, you need to think like a journalist. Too much of what I receive is marketing materials from the company, when it should be about trends or how the company fits into a broader issue.” – Riva Richmond, freelancer writer for The Wall Street Journal and The New York Times
“Breaking news is what matters to the users, not what matters to the publication. A plane goes down in the Hudson, that’s breaking news. But a new offering from Carnival Cruise is also breaking news for a micro audience of cruise enthusiasts.” – Brian Dresher, Manager of Social Media and Partnership for USA Today
We will be reporting extensively about the panel over the next week or so, as we digest the video and Twitter feeds from the event. For now though, we want to extend a big thank you to those panelists who traveled to Philadelphia as well as attendees at last night’s event. Thank you!