This post was written by Mike Lizun, Senior Vice President Last week, Gregory FCA brought together four top journalists to dig into the power of data for storytelling. They spoke about how reporters transform raw information into graphics and stories and the best ways companies can fuel those stories – or create their own. Gregory […]

This post was written by Jake Tulsky, Business Development Manager Panel brings together reporters from The New York Times, Forbes, AP, and knight-mozilla OpenNews The Power of Data for Storytelling, a seminar open to professional communicators in the Philadelphia area, is being held Thursday, June 4, 2015 at the Penn Museum from 5 p.m. until […]

Wow. Where did this notion come from, that when there’s a riot in the streets, and fires are burning down a city, the media shouldn’t cover it? Rather, they should train their cameras on the thousands of peaceful protesters and not rioters threatening lives and property? The fact of the matter is, it’s the media’s […]

Most people fail as speakers simply because they don’t know the tips and tricks of great speech-giving. They don’t understand how to grab attention, connect thoughts, establish credibility, and deliver the goods in powerful, unforgettable ways. So never fear, anyone can give a masterful speech by simply following some basic tenets: Know your audience. How […]

What the heck was the Senator and eye surgeon from Kentucky thinking when he broke the cardinal rule of spin and attacked the media? Get a grip guy. In this game, everyone learns early that there’s no grass to green by criticizing your interrogator. And Rand Paul only wasted precious time by lecturing Today Show […]

I got schooled last night. Bloomberg’s Charlie Rose was interviewing Leon Wieseltier, the former literary editor of The New Republic, the liberal journal of arts and culture. I had only followed TNR’s implosion from a distance, intrigued by its owner, Chris Hughes, whose net worth hangs at about $1 billion thanks to having been a […]

Photo (CC-BY-2.0) Keoni Cabral on Flickr. This post was written by Mike Lizun, Senior Vice President Every tech company wants and needs exposure to win customers, sell products, and distinguish itself from the competition. But what does it take to land a tech-related story in the national media? I’ve been interviewing some of the nation’s top tech editors […]

Rarely do I address local issues here on Gregarious, but what’s happening now in Philadelphia is just too rich to ignore. As coach Chip Kelly deconstructs our beloved Philadelphia Eagles, he is making any number of classic communications errors. Whether ridding the team of some of the NFL’s finest talent — LeSean McCoy, Jeremy Maclin, […]

This post was written by Katie Lamb, Assistant Account Executive I started off at Gregory FCA, as so many do, as an intern the summer before my senior year of college. My experience during the summer was incredible as I gained real-world experience working on a wide variety of projects, interacting with clients, and learning […]

The results of a sentiment study performed by Gregory FCA show that Israeli Prime Minister Benjamin Netanyahu significantly improved his image and reputation with the American public after speaking before Congress this week. The study, which was conducted by Gregory FCA using Sysomos, a leading social analytic and online monitoring platform, found that positive sentiment […]