A couple of months ago, my colleague Mike Lizun announced the end of one of the most overused concepts in all of PR, news jacking. For the outsider, news jacking is nothing more than a PR person who does their job, follows the news, and then injects a client into trending stories by working their […]

As of this morning, the much-maligned assistant professor of mass media from the University of Missouri Melissa Click still has a job. She shouldn’t. She should have been fired, and made an example of for failing to understand the most treasured and principled ethic of journalism: Access breeds truth, and the world is best-served by […]

Want a contrarian view of the world? One built on data instead of dogma? Analytics over opinion? Then you have to regularly read FiveThirtyEight, Nate Silver’s online ESPN property that covers a huge litany of contemporary topics and issues. The former New York Times property made an early name for itself as a political analyst […]