Apocalypse not

December 15, 2014

We held our annual all-hands meeting the Friday before the holidays. Great energy. Tremendous learnings, and enough ideas, concepts, and suggestions to serve as a master’s degree in public relations. A couple of guest appearances by clients set the tone for how our efforts are helping clients to grow around the world. For my part, […]

This post was written by Mike Lizun, Senior Vice President I’m calling it right now: The biggest trend in PR in 2015 will be … storytelling. I know, I know, it’s a safe bet. The perennial powerhouse. The Yankees of media relations. But storytelling has never had greater importance or more widespread impact than right […]

After constructing literally hundreds of social media campaigns for some of the largest companies in the world, I have a confession to make. There’s often an overlooked and unseen benefit to creating an integrated communications strategy — one that leverages the power of corporate-created content with the distribution capabilities of social channels. That’s because for […]