I recently did a Google search on “successful rebrandings” and came up with some of the lamest examples in corporate history of polishing the absurd. Really? McDonald’s? Does anyone really believe that by adding a few salads, McDonald’s, the very business that forced us to coin the term “junk food,” has successfully redefined itself? P-L-E-A-S-E. […]

Gregory FCA Vice President Kim Harmsen and I speaking at The Future of Financial Services Communications Summit   The Singularity is Near. The often promised mind meld in public relations is now here. For the past few years, my colleague Mike Lizun here at Gregory FCA has promised a time when we stop talking about […]

And we’re off. Let’s see what’s inside #CESunveiled pic.twitter.com/9emyRBOsGP — Mike Lizun (@MikeLizun) November 11, 2014 When it comes to the largest trade show in the world, it’s never too early to start planning or hyping new products and technologies. CES is only two months away and already we’re seeing some hot new products while […]

This post was written by Oliver Pitcher, Editor-In-Chief Why is it, with thousands of press releases being issued every day, that all product press releases all seem to sound the same? I realize there is a certain expected formula to be followed — headline, dateline, lead (or is it lede?), quote, boilerplate, contact info, and […]