Apocalypse not

December 15, 2014

We held our annual all-hands meeting the Friday before the holidays. Great energy. Tremendous learnings, and enough ideas, concepts, and suggestions to serve as a master’s degree in public relations. A couple of guest appearances by clients set the tone for how our efforts are helping clients to grow around the world. For my part, […]

This post was written by Mike Lizun, Senior Vice President I’m calling it right now: The biggest trend in PR in 2015 will be … storytelling. I know, I know, it’s a safe bet. The perennial powerhouse. The Yankees of media relations. But storytelling has never had greater importance or more widespread impact than right […]

After constructing literally hundreds of social media campaigns for some of the largest companies in the world, I have a confession to make. There’s often an overlooked and unseen benefit to creating an integrated communications strategy — one that leverages the power of corporate-created content with the distribution capabilities of social channels. That’s because for […]

I recently did a Google search on “successful rebrandings” and came up with some of the lamest examples in corporate history of polishing the absurd. Really? McDonald’s? Does anyone really believe that by adding a few salads, McDonald’s, the very business that forced us to coin the term “junk food,” has successfully redefined itself? P-L-E-A-S-E. […]

Gregory FCA Vice President Kim Harmsen and I speaking at The Future of Financial Services Communications Summit   The Singularity is Near. The often promised mind meld in public relations is now here. For the past few years, my colleague Mike Lizun here at Gregory FCA has promised a time when we stop talking about […]

And we’re off. Let’s see what’s inside #CESunveiled pic.twitter.com/9emyRBOsGP — Mike Lizun (@MikeLizun) November 11, 2014 When it comes to the largest trade show in the world, it’s never too early to start planning or hyping new products and technologies. CES is only two months away and already we’re seeing some hot new products while […]

This post was written by Oliver Pitcher, Editor-In-Chief Why is it, with thousands of press releases being issued every day, that all product press releases all seem to sound the same? I realize there is a certain expected formula to be followed — headline, dateline, lead (or is it lede?), quote, boilerplate, contact info, and […]

For the past week, I have been returning to the recently published Pew Research Center study on political polarization and the media in an attempt to understand its conclusions clear of third-party media filters. To me, much of the reporting simply doesn’t jibe with what the report itself conveys. In general, the media hailed the Pew […]

Gregory FCA Partner and President Joe Anthony has been tapped to present to some of the largest financial services companies in the nation on October 16, 2014, at the BDI Financial Services Social Business Leadership Forum in Chicago. His presentation, entitled “The New Communications Paradigm in Financial Services: The Penn Mutual Case Study”, will focus […]

GOTCHA: Stewart backpedaled and pulled the part of the segment. I hate ‘gotcha’ videos. Sure, they make for great TV, but I hate to think that someone’s entire life could be framed by unplanned comments made in the glare of a TV light, especially when the subject is misled about the use, purpose, and format […]