For Immediate Laughter

December 30, 2013

Each year, we look back in search of epic PR triumphs and failures as part of an endless quest to learn more about the art of our craft. 2013 provides a long list of PR winners and losers. This year’s Gregory Awards go to: The Jerk who Twerked. Logic would have it that a half-naked […]

CONTENT IS KING: For financial services companies, the need for quality content has never been greater. Originally published on www.FinancialServicesMarketing.com Content is king. But it’s also killer. That message was heard loud and clear last week, when I presented at The Future of Financial Services Communications: Case Studies and Round Tables. Afterward in a series […]

Something about it just didn’t ring true. Charlie Rose’s hyperbolic promos for “60 Minutes” during CBS’ NFL game. Jeff Bezos’ boyish grin as he seemingly entices Charlie to peer into the future. Amazon’s hastily staged, so-called R&D room, and a clumsily produced animated video that failed to convince. But in the end, this week’s “60 […]