We help our clients tell their story across multiple communications channels. But not everyone has a compelling, interesting, and newsworthy story to tell. Or do they The fact is, in newsrooms across America, editors are imploring their reporters to FIND the story. That means even if a story is not apparent, they need to dig […]

For Immediate Laughter

September 11, 2013

Gregory FCA cartoon by Dave Blazek is licensed under a Creative Commons Attribution-NoDerivs 3.0 Unported License. Based on a work at http://blog.gregoryfca.com.

This post was written by Mike Lizun, Senior Vice President There’s an arsenal of digital tools and services PR pros use to stay on top of the news, identify trends, research the right media for targeted story ideas, and manage accounts. But for me, there’s a dividing line between the sites and services I use […]

The 7 daily rules of PR

September 4, 2013

Truth is, there’s a daily rhythm to public relations that can help anyone in the business be more effective in the relentless pursuit of client results. Sure it includes the basics — Checking news feeds, reading top stories of the day, monitoring the web for client mentions, and responding to clients and media. But there […]