Wow! What a difference four years make. Back then, Sarah Palin was mocked for her “Drill, baby, drill” pro energy development slogan. Last night, we watched as Mitt Romney and President Obama fell over each other to paint themselves as strong advocates of domestic energy development. Romney includes North American energy independence as a cornerstone […]

This post was written by Joe Hassett, Senior Vice President WEBINAR: Learn how to fold social media into your IR program I was just sitting with our social media team reviewing some traffic statistics for a client’s investor relations-focused blog. I was amazed to find that since launching it less than a year ago, their […]

Seven years ago, I had the great fortune of preparing a gifted public speaker for a series of national TV appearances we had lined up for him. The client spent each week of his life speaking before live audiences of 400 and 500 paying attendees. And he never failed to deliver, always captivating audiences before […]

Just over a month ago, on Aug. 23, 2012, Lance Armstrong capitulated. He announced that he would no longer fight the USADA’s charges that he had been doping and taking steroids during his peak riding days. At first, it was shocking, and the day of the announcement, conventional wisdom was that Lance’s reputation was shot, […]

This post was written by Joe Hassett, Senior Vice President STREET SMARTS: One of our summer junior associates, Rob Kay, at the NYSE Rob Kay was one of our junior associates this summer who worked closely with me. We went to the New York Stock Exchange this week, and I asked him to pen some […]

They might contend otherwise, but there’s great meaning for PR practitioners in communication missteps Sure they deny it and work to exploit it. Truth is, there’s a great deal to learn about communications when candidates place feet in mouths and then contend it was all taken out of context. Such blunders provide real-world examples of […]

It’s resume season! You would think the real resume season would begin in March, April, and May every year when college seniors suddenly realize that the real world begins with graduation. But for the past few years, it seems that graduating seniors now give themselves a few months to vacate and recreate after graduation before […]

This post was written by Joe Hassett, Senior Vice President “We protect our reputations by doing the right thing, not by hiding our failings. Indeed, even amid discovery of error and wrongdoing, reputations are enhanced by acknowledging, dealing with them immediately and directly, and working to minimize their recurrence.” — Edward Queen, Director of the D. […]

Crisis matters are without question the highest stakes public relations engagements. When a client is in crisis, it often means we’re embroiled in a bet-the-company situation, and many times there is an adversary on the other side of the issue actively fighting against us, such as an activist group, politicos trying to make a name […]

NEWS HOOK: A key way to catch the big one This post was written by Mike Lizun, Senior Vice President Unfortunately for PR professionals, we don’t get to decide what is news. Only the media determine what is worthy of publishing. So just because your client is, say, moving locations, doesn’t make it news — […]