This post was written by Joe Hassett, Senior Vice President Diane Agostinello, Director of Marketing and Leasing Services for Kimco Realty If you ask Diane Agostinello, Director of Marketing and Leasing Services for Kimco Realty, what her organization knew about blogging and social media 18 months ago, she’d tell you they knew virtually nothing, except […]

I am guilty as charged. A victim of insider public relations. I admit, I have written my fair share of bad press releases. You know the kind, littered with formal, stilted language and qualifying clauses that no one believes or will ever incorporate in an article. But you have to, at least sometimes. There are […]

Go negative, go early, and set the agenda from the outset When it comes to communications, I check my politics at the door and instead just enjoy the delicious, vicious game of American politics. If you want to win in the blood sport of American political PR — an arena I never desire to enter […]

A great deal of what I know about PR, I learned from Auntie Anne. The pretzel queen. A former Amish woman turned entrepreneur, who, in the 1990s retained my firm to promote her burgeoning franchise empire of hand-rolled soft pretzel stores. It wasn’t an easy assignment, convincing someone who had been taught all of their […]

This post was written by Joe Hassett, Senior Vice President Well, the news is out. Laura Paugh, Senior Vice President of Investor Relations at Marriott, and colleague, Thomas Marder, VP-Managing, Corporate Relations, will be guest speakers at our upcoming webinar, “The Socialization of IR: How to Drive Shareholder Value Through Social Media.” The Marriott blogging […]