|METRICS MATTER: The ABC is pushing |
pubs to come clean on their digital circs
The takeaway: It's as if they have been mining our emails here at Gregory FCA. In the new digital world, where analytics now define campaign success, how we as professionals identify and communicate our impact to clients is vital to explaining our value and justifying a client's investment in PR. Opens, downloads, views, traffic, and the echo effect across the digital domain all count -- all increase visibility and all amplify our storytelling. Unlike any other time in the history of PR, we are now accountable.
That's what G thinks. What do you think?