Wednesday, March 14, 2012

Top PR firm offers e-book on managing Facebook Timeline for brands

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Just when you thought you had Facebook figured out, Zuckerberg goes and upends it all. By March 30, all Facebook brand pages will have to use the new Facebook Timeline. That's a huge disruption with little advance notice for companies that have invested years cultivating their brand pages, networks, and engagement strategies.

TIME'S UP: E-book will help you capitalize on new Facebook Timeline
But don't fret. Top PR agencies around the planet are briefing their clients on the new Facebook Timeline. We're no exception, with one big difference: We're sharing our internal briefing document with you. The same document we're using to brief clients has been transformed into a fast-reading e-book.

Download the e-book, It's Time to Tell Your Story: The Opportunities and Challenges of Facebook's Timeline for Brand Pages, to get a complete, yet succinct guide to understanding and transitioning quickly to the new Timeline. You'll learn how to use Timeline to tell your brand's complete story on Facebook, from its founding to the present day.

Briefing guides like this typically remain bottled up inside big PR agencies, and are shared only with paying clients. But that didn't seem too social to us. So hit this form to get a copy of Gregory FCA's Facebook Timeline e-book for yourself. And then let us know what you think, and your ideas for capitalizing on the new Timeline.

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