Today’s topic on GThink: “ABC Expands Digital Magazine Circ Reporting,” covered by MediaPost. METRICS MATTER: The ABC is pushing pubs to come clean on their digital circs Abstract: MediaPost this week reports that the ABC (Audit Bureau of Circulation) is pushing to add a requirement that major consumer magazines start reporting circulation by platform. And that includes […]

This post was written by Joe Anthony, President of Financial Services When your business is built on providing investment services or financial advice, your primary currency is trust. When a competitor questions your ethics or trustworthiness, the strike can sting. When an employee or client calls your ethics into question, the blow can be crippling, […]

SMALL GOVERNMENT: The Fed is reducing monetary policy to 140 characters or less   This post was written by Joe Anthony, President of Financial Services Today’s topic on GThink: “The Fed Is Now On Twitter,” covered by All Twitter. Abstract: The Federal Reserve has joined the social media revolution. It began using Twitter last Wednesday […]

GOOGLE THIS: Search algorithm to change, search marketers panic   Today’s topic on GThink: “Google Plans to Overhaul Search,” covered by Computerworld. Abstract: Google is making changes to its search engine algorithm by giving the engines a better understanding of the words used in queries. By using a free database of information (aptly called Freebase) […]

Just when you thought you had Facebook figured out, Zuckerberg goes and upends it all. By March 30, all Facebook brand pages will have to use the new Facebook Timeline. That’s a huge disruption with little advance notice for companies that have invested years cultivating their brand pages, networks, and engagement strategies. TIME’S UP: E-book will […]

This past week, I was filling out PRWeek’s annual ranking for PR firms and thought to myself, if there were a couple of things I would love the world to know about public relations, what would they be? So I determined to share with the world the five confessions from inside a top national public […]