The facts are on industry’s side, but emotion is what all too often fuels the public’s opinion about American energy. America’s most important new source of domestic, clean energy is a massive geographic structure that lies 9,000 feet below West Virginia, western Pennsylvania and New York. The Marcellus promises to transform America’s energy future by […]

A word of public relations advice to our Occupiers Any movement that gains the kind of national attention that Occupy Wall Street — and now its attendant protests — has generated deserves our attention and analysis. What started as a grassroots call to action by Canadian-based Adbusters Media Foundation, has in the last three weeks […]

The death of Steve Jobs draws to an end the last great era of American innovation To my father, it was the death of John Kennedy. To my older brother and sisters, it was the day John Lennon died. But to me, it happened last night, when ironically his own invention vibrated in my pocket […]

Oldie but goodie

September 30, 2011

Every once in a while, someone stops me to comment on a past blog post that ran on Gregarious. Last week, a friend who once edited my work at Success magazine called and complimented a post written more than a year ago on writing well. I didn’t even remember the post from last June, but […]

This post was written by Mike Lizun, Senior Vice President At yesterday’s f8 Developer Conference, Facebook unveiled the biggest update to its social networking platform since it launched in 2004. I’m not going to get into all the technical aspects of Timeline. And I’m not going to get into the Facebook versus Google debate or […]

An honest apology How many times in a lifetime do you hear the CEO of a major corporation use phrases like “I messed up” and “I owe everyone an explanation?” But there on his blog, Netflix CEO Reed Hastings came clean. The company’s disastrous decision to increase monthly rates by 60 percent to $16 from […]

We have a winner!

September 15, 2011

Two weeks ago, we put out the call. Tell us your worst ideas for a new reality TV show and the winner (or loser, as you might see it) wins a $250 Amazon gift card. Our reasoning was simple. We think there’s a lot of PR potential in reality TV that isn’t readily apparent. Understanding […]

CNN rediscovers its voice

September 6, 2011

Last October, I did the unthinkable for a PR person. I ripped the media. More precisely, I ripped my beloved CNN. In that post, I explained my own admiration and exasperation for a declining network that had jump-started my career and served as a worthy platform for client appearances and sparring sessions for some 25 […]

Win $250 for the worst TV show idea! I willfully admit it. I love media, and especially TV — the deliciously mind-numbing pastime that keeps me sane and indulges my love of all things media. I’ve always had a particular fascination with how an episode is conceived of and comes into being. Face it, there […]

When science and the media walk in lock step the result is a public disservice It started Tuesday with the Washington earthquake and the media’s seemingly desperate attempts to find someone, anyone willing to share their injuries or damage. None could be found, as this viral photo so aptly affirms. And the week ended in […]