If there is one thing that we have learned over the past couple of weeks, it’s that careless use of social media can damage your reputation within a matter of seconds. Whether you are a person or business, politician or average Joe, given the chance, social media can be an equal opportunity reputation destroyer. OK, […]

This post was written by Mike Lizun, Senior Vice President Where do stories come from? I mean, in this 24/7, always on world of media and news, what is the origination point and how can we initiate the process to win interest and awareness for our issues, products, services, and thought leadership? Ironically, it often […]

This past Memorial Day, I nearly died. My motorcycle skidded on a patch of wet leaves, throwing me left then right. It could have been bad. A leg crushed under the bike. Or worse, my head hitting the pavement. Instead, I kept the bike upright. It all happened in an instant. But as I unpacked […]

Where does this stuff come from? The unwritten rules of PR that surface again and again, but often have no basis in fact. So here, after 25 years of experience, let me share with you some of the greatest myths of media relations and the truth in back of them. 1. Never say no comment. […]