Our crazy Editor-in-Chief mugging for the camera Over the past few days, we’ve been sharing our predictions for what we think will be the trends to watch in public relations and social media in 2012. Yesterday, we featured our Social Networking Manager, Kwan Morrow. The day before that, we heard from Mike Lizun, Senior Vice […]

In continuing with our predictions for the 2012 public relations trends that need to be on your radar, we turn to Kwan Morrow, our Social Networking Manager. Here are his four predictions for what will be hot on the social networking, content marketing, and content syndication fronts next year. (In my last post, I promised […]

Gregory FCA’s annual list confirms and uncovers what’s in store for the new year There’s no shortage of predictions this time of year about the top public relations trends that PR firms need to be paying attention to. As with any annual outlook, some of these predictions are obvious, others not so much. Then again, […]

We recently had the privilege of being a premiere sponsor of the NFTE Philadelphia Visionary Gala. The annual event is held by the Philadelphia chapter of the Network for Teaching Entrepreneurship (NFTE) to celebrate the area’s youth entrepreneurs and role models in the business community. The gala featured sponsors’ advice on entrepreneurship, business growth, marketing, […]

With Thanksgiving upon us, I thought now might be the time to express the gratitude I hold for an industry I love and a business that feeds my passion and vents my creativity. So here, for 2011, is what I am thankful for in the world of public relations: 1. Constant, relentless change. It fuels […]

Ad Age reported yesterday that Penn State’s Board of Trustees has engaged a PR firm to provide crisis communications counsel. Last week it was reported that Joe Paterno, after his firing, hired his own public relations counsel. Too little, too late. Arguably, the sordid Jerry Sandusky story first broke in March 2011 when Harrisburg Patriot-News […]

I am pumped about 2012 here at Gregory FCA. We have a mountain of new work coming through the doors. And I am looking for our next impact player to join the team. But, as I say 20 times a day, public relations has changed more in the past three years than in the last […]

We are. State Penn.

November 11, 2011

The PSU mess spotlights need for systemic change in higher education Full disclosure. I am not a Penn State grad, but I am a fan, a big one. Not just of its football team, but also the role the university has played in my family’s history. It was Penn State that transformed a coal miner’s […]

As I’m writing this, Groupon’s shares are soaring 40% over the IPO price and headlines are toasting the company’s successful offering. The bears had their moment to derail the IPO, but it went forward and today we have a newly minted public company trading on NASDAQ under the ticker GRPN. Visit msnbc.com for breaking news, […]

Fortified in Houston

November 3, 2011

Public affairs conference on Marcellus Shale reinforces core beliefs of public relations This week offered a rare opportunity for me to speak in front of 120 public affairs professionals drawn from top energy firms from across the country. The topic was Marcellus Shale, an issue near and dear to my heart and of great controversy […]