A couple of weeks ago, I shared a video with you that we produced when we presented to and won as a client Leggett & Platt (NYSE: LEG), a Missouri-based, $3 billion S&P company. Creativity and enthusiasm won the day with our parody of Philly’s favorite film, “Rocky.” Ever since I wrote the post, I have been […]

Here at Gregory FCA, we try not to comment much on insider PR news and views. Nothing is more boring than PR people sniping at one another. But the recent dust up at O’Dwyer’s made me realize that their decision to charge to rank PR agencies is one that more media will have to make […]

One of the things I am most proud of is my work with the Bryn Mawr Film Institute. It’s not a Gregory FCA client. Rather, I serve on the Institute’s board and do what I can to support the organization, which is committed to film, film education, as well as the preservation of a historic […]

Harvey Levin beat me to the punch. Nightly, “TMZ’s” host challenges a group of 20-something producers to give him the story. He pushes and prods. Laughs and cajoles. I often think our in-house media meetings at Gregory FCA would make similarly great TV, as we challenge each another to find and frame the story, and […]

I am often asked by peers who started with me in public relations, “How did you manage to create a breakout firm, one that lands national clients?” I’ve always hated sharing trade secrets. But I believe creativity and enthusiasm are the keys to convincing prospects, regardless of where they are located or how large they […]

Granted, I am an unabashed booster to Gregory FCA. Can’t help it. My name is on the door. But sometimes it’s important for the world to understand our culture and what it means to be part of the mission. And when I say mission, I do mean mission. We work under the mentality of “brothers […]

The Tiger Woods sentiment analysis we conducted struck a real chord with the media. Kurt Badenhausen at Forbes covered it, and it led to a ton of inquires from others who wanted the research. I also got a call from a major sports agent who wanted to see if we could do a similar analysis […]

How do you introduce social media to a boardroom full of skeptics? Start with Batman. At least, that’s what I did in a recent boardroom session with a client. The Batman reference underscored the world of old media. Batman was a nationwide sensation when it first hit TV in the 1960s. Unfortunately, at that time, I […]

The great PR debate rages on whether Tiger Woods’ strategy for reclaiming his reputation worked, and whether the mea culpa performance last Friday helped or harmed his future. But hey, the proof is in the pudding. You can debate whether Tiger was wooden or sincere, and if his attempted manipulation hindered or helped. But an […]

Twenty years ago today, I propped a piece of plywood between two filing cabinets and founded Gregory FCA. Within a year, I had moved out of my basement and into an office, and was off and running. The company has since grown into the largest Philadelphia public relations firm in the greater metro area, as […]