ran an interesting story this morning that quotes language guru Paul J.J. Payack as suggesting that the reason President Obama’s Tuesday night’s speech about the oil spill failed is that it was written at a 9.8 grade level. It’s the highest grade level of any of his speeches, which average a 7.4 grade level. […]

This Tuesday, we brought together a number of clients to share an evening of discussion about the issues their companies are facing with regard to social media. It was an interesting mix of people and businesses. Different industries, different problems, and a singular goal to learn from one another. Some common themes emerged. What surprised […]

So finally this weekend, we received some good news from the Gulf Coast. BP’s containment dome appears to be capturing significant amounts of the oil spill, and BP CEO Tony Hayward told the BBC he expects this latest development could lead to the vast majority of the leak being captured at, or near, the well […]

In an interesting article in last week’s Time magazine, writer Lev Grossman gives readers an inside look at how recommendation software is used by online giants such as Pandora, Netflix, and to suggest relevant topics and products. It’s a good read, and full of little-considered issues as to how this software is created and […]

Google “Facebook privacy” today and you would think that recent allegations about Facebook’s privacy breaches could potentially threaten its very existence. “Could privacy be Facebook’s Waterloo,” asks BusinessWeek. “Has Facebook Gone Rogue?” is the title of a NPR segment on All Things Considered. It harkens me back to 1996 when I sat in on a […]

Part of the public’s disappointment over the BP oil spill in the Gulf of Mexico centers on our inability to gain any real information about the catastrophe. Five-thousand feet of water presents ample opportunity to conceal the truth, and BP has done little to nothing to inform the world as to the extent of the […]

We’ve been receiving a steady stream of great comments lately on our blog. I love hearing your insights, feedback, and contributions to the conversations we have here. I wanted to respond to some the most recent comments you’ve shared with us. RE: Each person who commented on The hottest new job in public relations: chief […]

Five rules to remember when structuring a social media campaign Fifty blogs, thousands of posts, and millions of tweets later, I realize that great social media campaigns have the power to build and enhance reputation and awareness, while bad campaigns can damage and distract even great companies. In the froth of the creative process, all […]

So it came. Friday, just as promised. The very day the new 3G iPad became available, it appeared at my office, ready to be loved and adored. A couple of staff members gathered around, grunting and groaning in excitement as it lit up … like Neanderthals first viewing fire. Sure, it’s elegant. And yes, for […]

The loss of The Philadelphia Inquirer to its investors could set the stage for an entirely new way of news gathering and storytelling in the digital age. A call to wipe away all expectations and start anew … I tend not to talk local when blogging because so much of our business is national in […]