I guess our jobs just got a whole lot harder, and rightly so. The recent success of the Old Spice Guy’s social media campaign illustrates just how much the world has changed, and how the integration of social media and advertising works to build impact and sales. The numbers alone are awe-inspiring. Sales of Old […]

The more credible commenting becomes, the more valuable of a tool it becomes for clients and firms. This morning, as with many mornings, I woke up to read The Philadelphia Inquirer sports section and keep abreast of DooDooFresh. DooDoo is a daily reader-commenter who is obsessed with former Eagle’s quarterback Donovan McNabb and his habit […]

Many of you attended our national media panel in April, “The Art of News and Storytelling in the Age of Social and Digital Media.” We’ve provided you several resources as an outgrowth to it, including the podcast, video, and transcript from the event. Now the last piece has fallen in place. We’ve published the complete […]

I am a self-confessed news junkie. A guy whose favorite day in eighth-grade social studies was current events. Even earlier, at age 12, I wrote a letter to “60 Minutes.” So incensed was I over some long-forgotten story. With the Internet, the access and obsession have grown that much stronger. What was once a daily […]

As PR practitioners, we often fall into the trap of believing that relationships trump all, and that by being open and transparent with the media, we stand the best chance of winning favorable coverage. But underneath it all, the media’s agenda is vastly different than our own. Reporters are rarely promoted or rewarded for writing […]