I tell anyone in consumer products that if you want to get on the "
Today" show, talk to
Jackie Zima -- our consumer products PR pro here at Gregory FCA. She has a three-year run of
landing weight loss clients on the set, chatting with
Matt Lauer and
Meredith Vieira. She's got the format down pat, and works six months in advance with producers to frame show ideas and then deliver our clients within them.
So when Jackie's colleague, Katie Nicolai, told me she was going to New York to meet with "Today," I laid down the challenge. Get the Gregory FCA name on national TV in the "Today" show receiving line, and Gregory FCA would pay $300. With her usual youthful exuberance, Katie took me up on the offer.
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| Kate Nicolai in the "Today" show receiving line |
Her unconventional approach deserved an unconventional payoff. So I rewarded Katie with the cash. Congrats to Katie!
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