Gregory FCA loves clients that are continually in motion, reinventing themselves and their public relations programs. Over the past five years, no client has been more successful at this than eBillme. They came to Gregory FCA in 2005 as a fledgling start-up from Ottawa, Canada, with a concept that frankly was way ahead of its […]

The revolution started that day in 1995 when a pony-tailed entrepreneur met me at the front door of a former train station and pointed to a server, sitting under a table in his inner office. “Every time that red light flickers,” he said referring to the hard disk drive, “I make a little money.” The […]

A panel comprised of reporters, writers, editors, social media directors, and a nationally recognized professor from Columbia University are coming to Philadelphia, as part of a panel discussion designed to shed new light on the news business, storytelling, and social media in the digital age. The Art of News and Storytelling in the Age of […]

More than anything, Web 2.0 is about lowering the costs of doing business while delivering better results, more quickly than what could be achieved in the paper-and-pencil or even Excel world of yesterday. We’re all about that here at Gregory FCA. Our social media services leverage the power of Web 2.0 to let our clients […]

A couple of weeks ago, I shared a video with you that we produced when we presented to and won as a client Leggett & Platt (NYSE: LEG), a Missouri-based, $3 billion S&P company. Creativity and enthusiasm won the day with our parody of Philly’s favorite film, “Rocky.” Ever since I wrote the post, I have been […]

Here at Gregory FCA, we try not to comment much on insider PR news and views. Nothing is more boring than PR people sniping at one another. But the recent dust up at O’Dwyer’s made me realize that their decision to charge to rank PR agencies is one that more media will have to make […]

One of the things I am most proud of is my work with the Bryn Mawr Film Institute. It’s not a Gregory FCA client. Rather, I serve on the Institute’s board and do what I can to support the organization, which is committed to film, film education, as well as the preservation of a historic […]

Harvey Levin beat me to the punch. Nightly, “TMZ’s” host challenges a group of 20-something producers to give him the story. He pushes and prods. Laughs and cajoles. I often think our in-house media meetings at Gregory FCA would make similarly great TV, as we challenge each another to find and frame the story, and […]

I am often asked by peers who started with me in public relations, “How did you manage to create a breakout firm, one that lands national clients?” I’ve always hated sharing trade secrets. But I believe creativity and enthusiasm are the keys to convincing prospects, regardless of where they are located or how large they […]

Granted, I am an unabashed booster to Gregory FCA. Can’t help it. My name is on the door. But sometimes it’s important for the world to understand our culture and what it means to be part of the mission. And when I say mission, I do mean mission. We work under the mentality of “brothers […]