The Tiger Woods sentiment analysis we conducted struck a real chord with the media. Kurt Badenhausen at Forbes covered it, and it led to a ton of inquires from others who wanted the research. I also got a call from a major sports agent who wanted to see if we could do a similar analysis […]

How do you introduce social media to a boardroom full of skeptics? Start with Batman. At least, that’s what I did in a recent boardroom session with a client. The Batman reference underscored the world of old media. Batman was a nationwide sensation when it first hit TV in the 1960s. Unfortunately, at that time, I […]

The great PR debate rages on whether Tiger Woods’ strategy for reclaiming his reputation worked, and whether the mea culpa performance last Friday helped or harmed his future. But hey, the proof is in the pudding. You can debate whether Tiger was wooden or sincere, and if his attempted manipulation hindered or helped. But an […]

Twenty years ago today, I propped a piece of plywood between two filing cabinets and founded Gregory FCA. Within a year, I had moved out of my basement and into an office, and was off and running. The company has since grown into the largest Philadelphia public relations firm in the greater metro area, as […]