|Philly blew a national PR opportunity by promoting the Pope’s visit as a crisis instead of a once-in-a-lifetime event|
- Negative narrative always leads to nightmares. Instead of presenting the Pope’s visit as a once-in-a-lifetime event, the City and its PR team painted it as a natural disaster on par with a major hurricane. Major fail. They should have led with the positives instead of the negatives such as traffic, potential terrorism, and overall inconvenience.