Thursday, January 29, 2015

How brands can intercept the Super Bowl – one tweet at a time

Posted by Mike Lizun
The big game is just a few days away. Football fans are hoping for a game that isn’t over in the first half. Casual fans will tune in for the other big show, the commercials. And PR teams are refreshing social feeds in search of a trend to newsjack.

Wait, to what? If you haven’t heard of newsjacking, it’s the art of inserting your own idea or brand into current events, trending topics, or the most talked-about stories.

And some of the best examples of newsjacking occur during Super Bowl frenzy. This shouldn’t be surprising. Football’s biggest game is one of the most-watched TV events of the year, with more than 110 million viewers in 2014. Twitter, Facebook, and every other social network will produce an avalanche of comments and opportunities for content around the event’s most memorable moments.

Monday, January 26, 2015

The Art of (Media Relations) War: Guerrilla media ops at CES

Posted by
The secret to CES success is a good battle plan. Walking the aisles and aisles of companies established and brand new, exciting and confusing, weird and jaw dropping, you can instantly tell who’s ready to walk away with media momentum and who will return back home empty handed.

Often, the differentiating factor is how they work the floor. With thousands of attendees, and a small city of booths, it’s a battle royal for reporters’ attention. In this guerrilla-style hand-to-hand combat for media, a few pointers from Sun Tzu and his classic “The Art of War” can offer the edge we need to secure top-tier coverage.

Here’s the PR insider’s guide on how to work the floor at CES:

Tuesday, January 20, 2015

Why CES Still Matters!

Posted by Greg Matusky
We’ve had a week now to decompress since the team here at Gregory FCA returned from CES in Las Vegas. Just like every year, our post mortem of the weeklong orgy of everything technology reveals that even after 48 years, CES is still the premier media event for consumer technology companies. Sure, we get probed about its value all year long from clients who rightly question the investment of showing and attending. They always debate whether CES still commands market impact, and if a company can stand out and make headlines among the thousands of presenters.

Here’s the truth: CES is what you make of it. Make no mistake: The competition for media attention is stiff. But consider the alternative. It would take years of one-on-one introductions to reach the same critical mass of media that attends four days of CES. The halls are literally crawling with media, all on the prowl to be the first that finds cool new technologies, gadgets and gizmos to share with readers, viewers and listeners. Where else do reporters from the BBC stand shoulder to shoulder with writers from Mashable or does the New York Times compete for interviews with Canadian TV? This year proved fruitful for many of our clients who were interviewed and appeared in everything from USA Today to The Verge.

Yet, it doesn’t just happen by showing up. You need a clear and crisp game plan if you intend to win at CES, and it’s never too early to start planning.

Monday, January 12, 2015

CES 2015: The future really is now

Posted by Jake Tulsky
Every year at CES, I come across new products that make me think they were sent from the future. But something about the technology displayed at CES 2015 stood out in ways that it hasn’t in the past.

And a few products in particular really gave me that sense of time travel.

Friday, January 9, 2015

CES 2015: The next market for wearables? Babies and infants

Posted by Mike Lizun
I’ve done PR for dozens of consumer technology companies over the years, from the Fortune 100 to startups and crowdfunded product companies. At CES, all of the big players are here, but you also get to meet a lot of new companies still in their infancy, or here at CES for the first time. Some of these new companies really don’t give you a clue as to what they are or what they do. But others stop you in your tracks -- especially if you’re a PR dad to two little girls like me.

Thursday, January 8, 2015

CES 2015: There’s no place like (the high tech smart) home

Posted by Mike Lizun
Ten years ago, my wife and I had our first home built in a rural area of New Jersey. Wireless Internet was pretty new at the time and the technology was weak. So I opted to have the entire house fully wired for everything in every room. We wired for cable, phone, Internet, and every other eventuality we could think of to, ahem, future-proof my home. Let’s just say the electrician was none too pleased to have to figure it all out for his first time. No worries, I figured it out for him. It wasn't easy. We added a hub in the basement, then chases, a PVC pipe to the attic to drop wires in each room from above. Same thing for the first floor, but feeding from the basement instead. New construction made the work tedious but doable. I can’t imagine the hassle of wiring an existing home back then...the drilling, cutting and snaking wires here and there.

Once done, it was awesome, and I was able enjoy all this smart tech in my home for...one year. Well, a year and half. We sold the house and my wife and I, along with our 1-year-old, moved to the Philadelphia-area for a new job. That brings me to today.

Wednesday, January 7, 2015

Day 1 Dispatch from CES: The Tastiest CES Yet

Posted by Jake Tulsky
Before this year’s CES in Las Vegas, a few colleagues and I were discussing some of the products and trends we were looking forward to seeing at the show, and one industry niche kept coming up -- food tech. And, wow, day one certainly did not disappoint.

Forget connected refrigerators -- we've entered the era in which appliances and robots can think, talk, and cook for you, all with a simple command. Being a techie has never been so delicious. From coffee, to alcohol, to flatbreads, and more, it's all here, and many of these innovations will be in your kitchen before you know it.

Related Posts Plugin for WordPress, Blogger...