Wednesday, October 15, 2014

Gregory FCA’s Joe Anthony to present at the BDI Financial Services Social Business Leadership Forum

Posted by Greg Matusky
Gregory FCA Partner and President Joe Anthony has been tapped to present to some of the largest financial services companies in the nation on October 16, 2014, at the BDI Financial Services Social Business Leadership Forum in Chicago. His presentation, entitled “The New Communications Paradigm in Financial Services: The Penn Mutual Case Study”, will focus on client The Penn Mutual Life Insurance Company. A 167 year-old institution with $100 billion of life insurance in force, Penn Mutual has integrated its content publishing, social media, media relations, advisor communications, and consumer marketing functions into a single, high impact platform that is extending Penn Mutual’s narrative into the millennial and women’s markets for insurance products. Joe will share how Penn Mutual is applying game changing communications strategies to financial services and how other players can follow suit.  The Presentation will be archived on Gregory FCA’s YouTube channel after the event.

At similarly themed BDI Summit in New York City on November 6, 2014, Gregory FCA Associate Vice President Kim Harmsen will present The Penn Mutual Case Study as she interviews Penn Mutual Associate Vice President of Corporate Communications Keith Bratz in front of more than 100 financial services communications professionals. Registration for that event can be completed online through BDI’s website.

Tuesday, October 14, 2014

So dissapointed in Jon Stewart and the length his producers went to 'gotcha'

Posted by Greg Matusky
GOTCHA: Stewart backpedaled and pulled
the part of the segment.
I hate 'gotcha' videos. Sure, they make for great TV, but I hate to think that someone’s entire life could be framed by unplanned comments made in the glare of a TV light, especially when the subject is misled about the use, purpose, and format of the video.

By now, we’ve all read of Jon Stewart’s own problems with his 'gotcha' video, and how his producers misled Washington football fans by assuring them, according to their accounts and those of their lawyers, that they would not be confronted by Native Americans during the segment.

Only that’s exactly what Stewart’s producers had planned and executed during production. A letter from the fans’ attorneys convinced Stewart and Comedy Central to pull the segment and only air the fans comments, not the confrontation. Seemed fair. Until, Stewart made some sappy statement about how the Daily Show tries hard to make sure they capture the real essence of a subjects’ comments, saying on his broadcast, "We work very hard to find real people who have real beliefs and want to express those beliefs on television and we work hard to make sure that the gist of those beliefs are represented accurately, albeit sometimes comedic-ally, on our program."

Monday, October 6, 2014

John Oliver is funny, but is he a journalist?

Posted by Greg Matusky
JOHN OLIVER: Oliver has created a new form
of comedy.
Oh, he’s funny. Really funny. A Brit who’s now being credited (wrongly) with resuscitating long-form journalism here in the U.S. and along the way creating a new form of comedy. I love his show, and laugh at it. I also disagree with a growing number of media critics who contend that John Oliver is a journalist. He’s not, and here’s why:

Monday, September 29, 2014

And now to tonight’s fake news …

Posted by Greg Matusky
STRANGE NEWS: Major Mariam al-Mansouri
comes from the UAE, where women are
routinely discriminated against. 
Last week’s news that a female fighter pilot from the United Arab Emirates had led an airstrike on ISIS strongholds inside Syria struck me as odd. Especially since The UAE isn’t exactly known as a hotbed for women's equality. I mean, their biggest claim to fame on the topic is that unlike other Arab counties, they allow women to drive cars!

According to Human Rights Watch, the UAE isn’t exactly the National Organization for Woman. Islamic law in the UAE discriminates against women granting men privileged rights in divorce, inheritance, and child custody. Men in the UAE are allowed up to four wives, while forbidding Muslim women, but not men, from marrying non-Muslims.

Wednesday, September 24, 2014

What defines news: More and more it’s video

Posted by Greg Matusky
Rice case, it was video that rejuvenated the story 
What’s news? As every journalism student knows, it’s got to be timely, local, significant, celebrity-driven, or human-interest focused.

Well, all that and more is now trumped by one additional qualification: video. If the recent Ray Rice case taught us anything, it’s that video, in all its grainy, security camera glory now trumps even the most classic definition of news. The Ray Rice story was dead in its tracks, until it came back to life, thanks to the security tapes from the now-defunct Revel Casino in Atlantic City.

Rice had testified truthfully to team and league officials that he had struck his fiance, knocking her out in the elevator that night. It had all been reported. Heck, we all saw him drag her from the elevator. But it wasn’t until some former Revel security guard decided to hawk the video of the actual punch to TMZ, did the story turn Frankensteinian, life from non-life.

With new video, a story once reported and cold as last weekend’s pizza quickly became the top sports story in the world.

Tuesday, September 16, 2014

The new age of PR integration

Posted by Greg Matusky
I am excited. My heart is racing; palms sweating.

I just hung up with an incredible prospective client that’s growing like mad. Added 30 people last month alone; sells big deals to major corporate players. Has 10 highly respected subject matter experts on staff, and holds a unique and distinct competitive advantage. And they are doing it with NO formalized marketing or public relations program in place.

Tuesday, September 9, 2014

The spiral of silence in social media: If real it undermines the value of these media

Posted by Greg Matusky
SPIRAL OF SILENCE: Pew found that social media users
are becoming more hesitant to share beliefs online.
If you are a big follower of social media, as I am, you would think that digital pathways provide an enormous opportunity for citizens to engage in public dialogue on policy, politics, and religion. But a new study by PewResearch suggests that citizens are actually less likely to share their political and religious views in social media than they are in the real world, particularly if they feel their opinion isn’t widely shared by the world in general. The finding supports the phenomenon called the spiral of silence, which has long been documented to exist outside the internet.

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