Tuesday, November 25, 2014

The 5 greatest rebranding campaigns of all time

Posted by Greg Matusky
I recently did a Google search on “successful rebrandings” and came up with some of the lamest examples in corporate history of polishing the absurd. Really? McDonald’s? Does anyone really believe that by adding a few salads, McDonald’s, the very business that forced us to coin the term “junk food,” has successfully redefined itself? P-L-E-A-S-E. So my research has taken me in a new direction. Seeking out people, products, and companies that have remade themselves in such ways as to extinguish any notion of what they actually were. My greatest rebrands of all time? Try these:

Paninis. What don’t you get? Paninis are actually nothing more than the traditional complement to tomato soup. Updated, renamed, and rebranded, paninis now command a price two to three times their ancestral antecedent, the grilled cheese sandwich. So successful has been the effort, that it has completely dowsed my Catholic memory of struggling to swallow some stick-in-your-throat meatless-Friday school lunch. They might still taste like grilled cheese, but paninis have achieved high honors indeed as one of the great food rebranding efforts of the New Millennium, most likely brought to you by The National Dairy Council.

Monday, November 17, 2014

The death of social media is upon us

Posted by Greg Matusky
Gregory FCA Vice President Kim Harmsen and I speaking at
The Future of Financial Services Communications Summit 
The Singularity is Near. The often promised mind meld in public relations is now here. For the past few years, my colleague Mike Lizun here at Gregory FCA has promised a time when we stop talking about social media as something unique unto itself and simply refer to it for what it is: communications.

For me, it’s here and now. My epiphany came this month during a round-robin of speaking engagements. The obvious and tactical elements of social media have become so commoditized that they are no longer an island unto themselves. Rather, they have collided with the super continent of Pangaea, the land mass known as integrated communications. That’s good news for communicators. The merger opens our world to even broader horizons and to higher-value strategic services that were once beyond our grasp. Consider:

Thursday, November 13, 2014

Tomorrow today: What they will be talking about At 2015 International CES

Posted by Mike Lizun

When it comes to the largest trade show in the world, it’s never too early to start planning or hyping new products and technologies. CES is only two months away and already we’re seeing some hot new products while developing client promotional plans. This week, we were at CES Unveiled New York, a precursor to the main event, and wow! If Unveiled NY is any measure of what we will see in January, get ready for some exciting new advances in the world of consumer electronics. Here’s a taste of what to expect:

Monday, November 3, 2014

One tip for writing better press releases

Posted by
Why is it, with thousands of press releases being issued every day, that all product press releases all seem to sound the same?

I realize there is a certain expected formula to be followed -- headline, dateline, lead (or is it lede?), quote, boilerplate, contact info, and those little octothorpes at the end -- but that is no reason to be pushing out releases that might have been written by a buzzword generator.

Wednesday, October 29, 2014

Pew Research Center Study on political polarization in media itself is polarizing

Posted by Greg Matusky

For the past week, I have been returning to the recently published Pew Research Center study on political polarization and the media in an attempt to understand its conclusions clear of third-party media filters.

To me, much of the reporting simply doesn't jibe with what the report itself conveys. In general, the media hailed the Pew study as confirmation of conservative close-mindedness and distrust. But that’s not exactly its conclusions. Rather, its findings are broader and more apolitical.

Wednesday, October 15, 2014

Gregory FCA’s Joe Anthony to present at the BDI Financial Services Social Business Leadership Forum

Posted by Greg Matusky
Gregory FCA Partner and President Joe Anthony has been tapped to present to some of the largest financial services companies in the nation on October 16, 2014, at the BDI Financial Services Social Business Leadership Forum in Chicago. His presentation, entitled “The New Communications Paradigm in Financial Services: The Penn Mutual Case Study”, will focus on client The Penn Mutual Life Insurance Company. A 167 year-old institution with $100 billion of life insurance in force, Penn Mutual has integrated its content publishing, social media, media relations, advisor communications, and consumer marketing functions into a single, high impact platform that is extending Penn Mutual’s narrative into the millennial and women’s markets for insurance products. Joe will share how Penn Mutual is applying game changing communications strategies to financial services and how other players can follow suit.  The Presentation will be archived on Gregory FCA’s YouTube channel after the event.

At similarly themed BDI Summit in New York City on November 6, 2014, Gregory FCA Vice President Kim Harmsen will present The Penn Mutual Case Study as she interviews Penn Mutual Associate Vice President of Corporate Communications Keith Bratz in front of more than 100 financial services communications professionals. Registration for that event can be completed online through BDI’s website.

Tuesday, October 14, 2014

So dissapointed in Jon Stewart and the length his producers went to 'gotcha'

Posted by Greg Matusky
GOTCHA: Stewart backpedaled and pulled
the part of the segment.
I hate 'gotcha' videos. Sure, they make for great TV, but I hate to think that someone’s entire life could be framed by unplanned comments made in the glare of a TV light, especially when the subject is misled about the use, purpose, and format of the video.

By now, we’ve all read of Jon Stewart’s own problems with his 'gotcha' video, and how his producers misled Washington football fans by assuring them, according to their accounts and those of their lawyers, that they would not be confronted by Native Americans during the segment.

Only that’s exactly what Stewart’s producers had planned and executed during production. A letter from the fans’ attorneys convinced Stewart and Comedy Central to pull the segment and only air the fans comments, not the confrontation. Seemed fair. Until, Stewart made some sappy statement about how the Daily Show tries hard to make sure they capture the real essence of a subjects’ comments, saying on his broadcast, "We work very hard to find real people who have real beliefs and want to express those beliefs on television and we work hard to make sure that the gist of those beliefs are represented accurately, albeit sometimes comedic-ally, on our program."

Related Posts Plugin for WordPress, Blogger...